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ScrapeGraph AI · Google Sheets Guide

Enrich a Lead List With Web Data in a Google Sheet

2026-05-14
5 min read

The Scenario

You're a sales development rep and your pipeline review is Monday morning. Your manager wants your 200-company lead list enriched with employee count and founding year before the call — she says it tells her whether you're targeting the right segment.

You've had this list in column A of your Google Sheet since last Wednesday. Enriching it felt like a "later" task until it became a "this weekend" task.

The bad version:

  • Search company 1 on LinkedIn, find the company page, note the employee count and founding year, open another tab to cross-reference on Crunchbase, note the LinkedIn URL, paste three values across columns C, D, and E
  • Repeat for company 2, find that LinkedIn shows a range ("51-200 employees") while Crunchbase shows a specific number, decide which to use, write it down
  • By company 15 you're skipping the Crunchbase cross-reference because it's adding 90 seconds per row

The review is in 36 hours. You have 185 companies left.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent inside your Google Sheet. It reads your company list and uses its built-in ScrapeGraph AI integration to run SearchScraper on each company name, then writes the enrichment data directly into the columns you specify.

Paste this into the SheetXAI sidebar:

For each company name in column A, use ScrapeGraph AI SearchScraper to find the employee count, founding year, and LinkedIn company URL, then write results into columns C, D, and E

What You Get

  • Column C fills with employee counts sourced from public web data
  • Column D fills with founding years
  • Column E fills with LinkedIn company page URLs
  • Companies where SearchScraper returns ambiguous results get the best available value plus a note in column F so you know which rows to verify manually before the review

What If the Data Is Not Quite Ready

Some company names are ambiguous and match multiple companies

For companies in column A where the employee count in column C was written as a range rather than a single number, add the note "verify" to column F and flag the row for manual review

You need the enrichment segmented by employee band

After writing employee counts to column C, add a column G called Segment: write "SMB" for counts under 50, "Mid-Market" for 50-500, and "Enterprise" for counts above 500

You want to cross-reference founding year against a target cohort

For each company in column A, if the founding year in column D is before 2015, write "Established" in column H; if 2015 or later, write "Founded post-2015"

Full pipeline: enrich, segment, and flag gaps

For all 200 companies in column A: use ScrapeGraph AI SearchScraper to find employee count, founding year, and LinkedIn URL; write to columns C, D, and E; add a Segment label in column F based on employee count (under 50 = SMB, 50-500 = Mid-Market, over 500 = Enterprise); flag any row where SearchScraper returned no result in column G with "missing"; write a summary in cell H1 counting how many rows are in each segment

Your pipeline review now starts with data, not apologies.

Try It

If you have a company list in column A and a pipeline review before the week is out, Get the 7-day free trial of SheetXAI and ask it to enrich your sheet using ScrapeGraph AI SearchScraper. For related enrichment workflows, see bulk scrape competitor pricing or extract all sitemap URLs.

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