The Scenario
Your agency landed a new e-commerce client last week. The handoff doc includes a spreadsheet with 200 target keywords — categories, brand terms, long-tail product queries — and a note from the previous consultant that says the client wants a competitive gap analysis by end of week. It is Wednesday afternoon.
The bad version:
- Open SerpApi Playground, type in keyword 1, read the top 5 results, copy titles and URLs into row 2, move to keyword 3
- Repeat 199 more times, watching your copy-paste rhythm slow down somewhere around row 60 because the result structure varies — sometimes there is a featured snippet at position 1, sometimes a news carousel, sometimes ads fill the first three slots
- Spend an extra hour reconciling column alignment because some queries returned 3 organic results and some returned 8, so your layout is now inconsistent across rows
Nobody hired you for keyword copy-paste work. The gap analysis is what the client is paying for. The 200-row data collection is just the thing standing between you and doing the actual job.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It reads the keyword list in column A, calls SerpApi for each keyword, and writes the results back — all 200 rows — without you touching a single cell. One prompt.
For every keyword in column A, search Google via SerpApi and paste the top 5 organic result titles and URLs into columns B through K
What You Get
- Columns B, D, F, H, J receive the title for each organic position 1 through 5
- Columns C, E, G, I, K receive the corresponding URL
- Rows with fewer than 5 organic results (ads-heavy SERPs, news-dominant queries) leave the later columns blank rather than shifting other data
- Any keyword that returns an error is flagged in a notes column rather than silently skipped
What If the Data Is Not Quite Ready
Keywords in column A have trailing spaces or mixed case
For every keyword in column A, trim whitespace and normalize to lowercase before searching Google via SerpApi, then paste the top 5 organic result titles and URLs into columns B through K
You only want keywords marked "priority" in column B
For each keyword in column A where column B says priority, search Google via SerpApi and write the top 5 organic result titles and URLs into columns C through L; skip any row where column B is blank or says low
You want domain extracted, not full URL
For every keyword in column A, search Google via SerpApi and write the top 5 organic result domains (not full URLs) into columns B through F, and the corresponding page titles into columns G through K
Full cleanup, dedup, and enrich in one shot
Remove duplicate keywords from column A, standardize case, search Google via SerpApi for each unique keyword, paste the top 3 organic result domains and titles into columns B through G, and flag any keyword where the same domain appears in position 1 and position 2
Ask for the cleanup and the query in one prompt — SerpApi handles the lookup, SheetXAI handles the column logic.
Try It
Get the 7-day free trial of SheetXAI and open the keyword sheet your client sent over, then ask SheetXAI to pull organic rankings for every row. If you want to go deeper, check out the spoke on pulling Google News headlines for brands or the hub overview of all SerpApi workflows.