The Scenario
A hospitality consultant is cross-validating a local business dataset for a client who does not want to rely exclusively on Google Maps for a neighborhood analysis. A hundred neighborhood-plus-category search queries are in column A. The client wants DuckDuckGo Maps and Bing Maps results as a second data source to compare. The analysis deliverable is in five days.
The bad version:
- Open DuckDuckGo Maps, search query 1, find the top 3 local business results, copy names, ratings, and addresses into columns B through G
- Open Bing Maps in a separate tab, search the same query, copy the top result — Bing Maps surfaces data differently from DuckDuckGo, so the columns do not match cleanly
- Work through 20 queries before realizing that manually maintaining parallel columns across two map engines for 100 queries is going to take the better part of two days
A cross-validation exercise that takes two days to set up is not a shortcut. It is a full project with its own workload.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It reads the query list in column A, calls SerpApi's DuckDuckGo Maps endpoint for each one, and writes the local business results back — all 100 rows. A second prompt does the same for Bing Maps. One prompt per engine.
For each query in column A, search DuckDuckGo Maps via SerpApi and fill in the top 3 business names, ratings, and addresses into columns B through G
What You Get
- Columns B, D, F receive business names for DuckDuckGo Maps positions 1, 2, and 3
- Columns C, E, G receive the corresponding star ratings
- Address data is written into a dedicated set of columns for each position (H through M) if included in the prompt
- Queries with fewer than 3 results leave the later column groups blank
What If the Data Is Not Quite Ready
You want DuckDuckGo and Bing side by side in the same row
For each query in column A, search DuckDuckGo Maps via SerpApi and write the top 3 business names and ratings into columns B through G; then search Bing Maps via SerpApi for the same query and write the top business name, phone number, rating, and hours into columns H through K
Query formatting in column A is inconsistent
Normalize each query in column A to "category near neighborhood, city" format before searching DuckDuckGo Maps and Bing Maps via SerpApi, then write the top 3 results from each engine across columns B through K
You want to flag businesses that appear in both DuckDuckGo and Bing results for the same query
Search DuckDuckGo Maps and Bing Maps via SerpApi for each query in column A, write the top 3 result names from each engine into columns B through G and H through J respectively, and flag in column K any business name that appears in both sets for the same row
Full dual-source pull with Google Maps comparison flag in one prompt
For each query in column A, pull the top 3 results from DuckDuckGo Maps and Bing Maps via SerpApi into columns B through K; compare the DuckDuckGo top result name (column B) against the Google Maps top result in column L (if already populated) and flag in column M any row where all three sources agree on the top business as "high confidence"
Triangulated local data confidence scoring in one pass.
Try It
Get the 7-day free trial of SheetXAI and open your local market analysis sheet, then ask SheetXAI to pull DuckDuckGo Maps and Bing Maps results for every location query. Also see the spoke on pulling Google Maps data for the primary source comparison, or the hub overview of all SerpApi workflows.