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SerpHouse · Google Sheets Guide

Bulk Fetch Organic Rankings for a Keyword List in a Google Sheet

2026-05-14
5 min read

The Scenario

You're an SEO analyst at a digital marketing agency and the monthly client ranking report is due Friday. Column A has 250 keywords — target terms the client is tracking across a competitive vertical. Your job is to fill columns B through K with the top five organic result titles and domains for each keyword so the client can see where competitors are landing.

You know what the manual version looks like.

The bad version:

  • Open SerpHouse, search each keyword one at a time, scan the organic results, and manually type the title and domain into the corresponding row
  • Repeat this 250 times, catching errors when you misalign a result to the wrong keyword row
  • Do it again next month when the tracking refreshes

The client's retainer doesn't budget for two days of data entry. Neither does your patience. This report exists to surface insights, not to test how long you can copy-paste before going numb.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that sits inside your Google Sheet. It reads the keyword column, calls SerpHouse for each term, and writes the organic results back into the columns you specify — in one pass, from one prompt.

For each keyword in column A, search Google via SerpHouse and fill in the top 5 organic result titles and domains into columns B through K

What You Get

  • Columns B, D, F, H, and J receive the organic result titles for positions 1 through 5
  • Columns C, E, G, I, and K receive the corresponding domains for each result
  • Rows where SerpHouse returns fewer than five organic results are left blank in the trailing columns rather than filled with placeholder data
  • The sheet updates row by row as results return, so you can see progress in real time

What If the Data Is Not Quite Ready

Some keywords have trailing spaces or inconsistent capitalization

For each keyword in column A, trim whitespace and normalize to lowercase before searching Google via SerpHouse, then fill the top 5 organic result titles and domains into columns B through K

You only want results for keywords marked "priority" in column B

For each keyword in column A where column B says "priority," search Google via SerpHouse and fill the top 5 organic result titles and domains into columns C through L

You need to join the rankings with target URLs from a second tab

For each keyword in column A of the "Keywords" tab, search Google via SerpHouse and write the top 3 organic domains into columns B, C, and D, then check if any of those domains match the "Target URLs" tab column A and mark column E as "Present" or "Absent"

You want to clean the list, pull rankings, and flag any first-page absences in one shot

Remove duplicate keywords in column A, search Google via SerpHouse for each unique keyword, fill the top 5 organic titles and domains into columns B through K, and flag "Not in top 5" in column L for any keyword where the client's domain doesn't appear in the results

Each of these is one prompt. The cleanup and the data pull happen together, not sequentially with a break to fix the sheet in between.

Try It

Get the 7-day free trial of SheetXAI and open any Google Sheet where column A holds your target keywords — ask it to pull live organic rankings from SerpHouse and populate the results across your columns. Then check out how to run localized SERP research or return to the SerpHouse integration overview.

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