The Scenario
End of Q1. Your marketing analyst has been tracking all campaign spend across paid social, email, and Google — UTM parameters, budgets, start and end dates — in a reporting spreadsheet. Now it's time to reconcile that spend against Shopify's marketing events to calculate actual return on ad spend by channel.
The problem: nobody has pulled Shopify's marketing event data before. It's in the platform, but extracting it in a format the analyst can work with requires either a custom API call or an export she's not sure exists.
The bad version:
- Look for a Shopify marketing events export — find that the admin doesn't offer a straightforward one.
- Try a third-party analytics app integration — it pulls channel-level summaries but not the raw event-level data the analyst needs for ROAS math.
- Decide to do the ROAS calculation from Shopify's built-in marketing reports — realize the reports don't expose budget and UTM fields at the event level.
The quarterly review is next week. The analyst needs raw data, not a dashboard she can't interrogate.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It pulls all marketing events from Shopify's API and writes them into the sheet with the fields your analyst actually needs for ROAS modeling.
Fetch all Shopify marketing events and write event type, marketing channel, budget, currency, UTM campaign, UTM source, and start/end dates into my Marketing Events Google Sheet
What You Get
- One row per marketing event, with channel, budget, currency, UTM parameters, and date range in labeled columns.
- All events across all channels pulled in one operation — no channel-by-channel export, no app required.
- The analyst can join this against the campaign tracker and calculate ROAS by UTM source immediately.
What If the Data Is Not Quite Ready
You only need events from Q1 2026
Fetch all Shopify marketing events with started_at between 2026-01-01 and 2026-03-31 and write event type, channel, budget, currency, UTM campaign, UTM source, and start/end dates into my Marketing Events sheet
Budget needs to be expressed as a percentage of total spend per channel
Fetch all Shopify marketing events and write event type, channel, budget, currency, UTM campaign, and UTM source into my Marketing Events sheet — add a column calculating each event's budget as a percentage of total budget for that channel
Some events have no budget set and should be flagged
Fetch all Shopify marketing events from Q1 2026 and write event type, channel, budget, currency, UTM campaign, and start date into my Marketing Events sheet — add a flag column that says 'no budget' if the budget field is null or zero
Full ROAS prep: Q1 only, per-channel percentage, no-budget flag, and channel totals row
Fetch all Shopify marketing events where started_at is in Q1 2026 — write event type, channel, budget, currency, UTM campaign, UTM source, start/end dates into my Marketing Events sheet — add a column for each event's share of total budget by channel — flag rows with null or zero budget — add a SUM row at the bottom for total budget per channel
Running the share calculation and the flag logic alongside the pull means the analyst gets a complete ROAS workbench in one operation.
Try It
Get the 7-day free trial of SheetXAI and open the quarterly ROAS reporting sheet before your next executive review, then ask SheetXAI to pull all marketing events with the fields you need. Future quarterly pulls will use the same prompt with updated date filters. Also worth reading: how to export orders for revenue reconciliation, or the hub overview for all Shopify workflows.