The Scenario
You're a strategy analyst at a SaaS company. Your director dropped a tab into the shared Google Sheet on Monday — forty competitor and adjacent-market domains in column A, no ranks, no traffic estimates, just a flat list. The board deck goes out Thursday. You need a competitive positioning map with each domain's global traffic rank from SimilarWeb, and you need it before you can start the analysis, let alone the slides.
The bad version:
- Open SimilarWeb's UI, search the first domain, note the global rank, paste it into column B, move to the next row.
- Hit a domain that SimilarWeb doesn't index — decide whether to leave it blank, write "n/a," or spend five minutes trying alternate spellings of the root domain.
- Repeat forty times across two sessions because you got pulled into a Zoom call halfway through, lost your place, and had to start re-checking a handful of rows you weren't sure about.
This isn't analysis. This is clerical work that happens to precede analysis — and it's eating the time you needed for the actual positioning work.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It reads the sheet, understands what you're looking at, and through its built-in SimilarWeb DigitalRank API integration it can look up every domain and write the results back without you leaving the spreadsheet.
For each domain in column A, fetch the SimilarWeb global rank and write it into column B — flag any domain not found as UNRANKED.
What You Get
- Column B fills with the global rank for every domain SimilarWeb has indexed — a numeric rank for each row.
- Any domain not found in the SimilarWeb index gets the value UNRANKED written into column B rather than a blank, so you can filter and follow up.
- The write-back happens in one pass, not row by row — your sheet is ready to sort and analyze immediately after.
What If the Data Is Not Quite Ready
The domains have trailing slashes, paths, or mixed formats
Before fetching ranks, clean column A so every value is a bare root domain (no https://, no trailing slash, no path) — then fetch the SimilarWeb global rank for each cleaned domain and write the rank into column B.
Some rows already have ranks filled in from last quarter
For each domain in column A where column B is blank or says STALE, fetch the current SimilarWeb global rank and overwrite the cell — leave rows that already have a numeric rank untouched.
You need ranks plus a rank-change delta from a prior snapshot
Column A has domains, column B has last quarter's SimilarWeb rank. Fetch the current global rank for each domain from SimilarWeb and write it into column C, then compute the delta (column C minus column B) into column D — flag any domain that moved more than 5,000 positions with "SIGNIFICANT MOVE."
Full kill-chain: clean, rank, sort, and flag in one pass
Clean column A to bare root domains, fetch the SimilarWeb global rank for each, write the rank into column B and flag any not found as UNRANKED, then sort the entire sheet from lowest rank (best) to highest and bold any row where the rank is under 10,000.
The pattern: cleaning and ranking in a single prompt means the sheet is analysis-ready the moment SheetXAI finishes — no intermediate step where you fix the data, re-run the lookup, and re-sort by hand.
Try It
Open a Google Sheet with your competitor domain list and Get the 7-day free trial of SheetXAI — ask it to pull the SimilarWeb global rank for every domain in column A and flag the ones that don't index. Then check out how to pull a top-sites list by country and category or go back to the SimilarWeb DigitalRank API overview.