The Scenario
The quarterly channel report is due Friday. You're in performance marketing and you have 600 orders in a Google Sheet — each with UTM source, medium, and campaign attribution extracted from your analytics platform. You need all of it pushed into Simla as web analytics source records so the revenue-by-channel numbers are accurate when your director pulls the report at end of week.
This is the third quarter you've done this the same way: export, paste, manually re-enter the attribution data order by order in Simla's UI. Each quarter you tell yourself there has to be a better way.
The bad version:
- Open each order in Simla, navigate to its analytics section, type in the UTM source, medium, and campaign values from your spreadsheet row by row.
- Miss one field on order 200 because the medium value in the sheet was blank and Simla didn't error — it just saved with a blank field you'll discover later in the report.
- Finish all 600, generate the channel report, and find that 40 records have "direct" showing as the source because the UTM source column in the sheet had trailing whitespace that got submitted as an empty string.
The quarterly channel attribution is supposed to be reliable. Right now it's whatever survived your manual copy session.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside Google Sheets. It reads your attribution spreadsheet and uploads each row as a Simla web analytics source record — with blank-field handling and whitespace normalization built into the ask.
Upload all rows from my UTM Attribution sheet into Simla as web analytics sources using order external ID in column A, UTM source in column B, medium in column C, and campaign in column D.
What You Get
- All 600 attribution records uploaded to Simla against the correct orders
- Failed rows flagged — order ID not found, missing required field, invalid source value
- A success count to validate completeness before the quarterly report runs
- No whitespace errors, no blank UTM fields silently submitted
What If the Data Is Not Quite Ready
UTM source values have trailing whitespace or inconsistent capitalization
Trim whitespace and lowercase all values in columns B, C, and D, then upload all rows to Simla as web analytics sources using the order external ID in column A.
Some orders have no UTM data — the attribution column is blank
Filter out rows where the UTM source in column B is blank or null, then upload only the rows with complete attribution data to Simla — log skipped rows with "NO UTM" in column E.
Attribution data for the same order appears on multiple rows from different analytics exports
Deduplicate rows by order external ID in column A, keeping the row with the most complete UTM data, then upload all unique attribution records to Simla.
Full cleanup and upload in one ask
Trim and lowercase UTM values, filter out rows with no UTM source, deduplicate by order ID keeping the most complete record, then upload all valid rows to Simla as web analytics sources and flag failures in column E.
One prompt. The channel report reflects what actually happened.
Try It
Get the 7-day free trial of SheetXAI and open your quarterly attribution spreadsheet with UTM data matched to Simla order IDs. See Bulk Upload GA Client IDs for journey-level attribution, or the full Simla.com hub for all analytics integration workflows.