Back to Simplero in Google Sheets
SheetXAI logo
Simplero logo
Simplero · Google Sheets Guide

Enrich a Google Sheet With Simplero Contact Data

2026-05-14
5 min read

The Scenario

Your sales assistant handed you a sheet of 200 prospect emails pulled from a LinkedIn outreach campaign. The question on everyone's mind going into the strategy call this afternoon: which of these people are already in Simplero, and what do we know about them?

If you had their current tags and list subscriptions sitting right there in the sheet, you could score the list before the call — warm leads to the front, cold ones to the nurture queue.

But right now all you have is column A and a meeting in three hours.

The bad version:

  • Open Simplero, search the first email in the contacts UI, note the tags and lists manually, copy them into column B and C in the sheet.
  • Repeat 199 more times.
  • Spend the first half of the strategy call explaining why you only got through 40 rows.

Nobody hired you to do contact lookups by hand. That meeting is the actual deliverable — the prep work is supposed to be invisible.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that lives inside your Google Sheet. It reads column A and calls Simplero for each email, pulling back profile data and writing it directly into the columns you specify.

For each email in column A, look it up in Simplero and write the contact's tags and list subscriptions into columns B and C — leave blank if not found

What You Get

  • Column B fills in with each contact's current tags (comma-separated if multiple).
  • Column C fills in with the list subscriptions — list names or IDs.
  • Emails not found in Simplero stay blank in B and C, making the gap visible rather than ambiguous.
  • You have a scored, enriched sheet ready before the strategy call.

What If the Data Is Not Quite Ready

Some emails in column A have inconsistent casing or spaces

For each email in column A, normalize it (lowercase and trim) before the Simplero lookup — write tags to column B and list subscriptions to column C — leave blank if not found

You also want to pull the contact's first name and last name for personalization

Look up each email in column A in Simplero — write first name to column B, last name to column C, tags to column D, and list subscriptions to column E — mark "not found" in column F if the contact doesn't exist

You only want to enrich rows where column D says "outbound"

For rows where column D is "outbound," look up the email in column A in Simplero and write the contact's tags and subscription status to columns E and F — skip all other rows

The full enrichment plus lead scoring

Normalize column A, look up each email in Simplero, write first name to B, last name to C, tags to D, and list subscriptions to E — leave blanks for not-found — then in column F write "warm" if tags include "webinar-attendee" or "trial" and "cold" otherwise

Enrichment and scoring in one prompt, ready for the afternoon call.

Try It

Get the 7-day free trial of SheetXAI and open your prospect sheet. Ask SheetXAI to enrich column A with Simplero data and get a warm-versus-cold score in column F before you walk into the meeting. See also: Upsert Contacts From a CRM Export and the Simplero integration overview.

Stop memorizing formulas.
Tell your spreadsheet what to do.

Join 4,000+ professionals saving hours every week with SheetXAI.

Learn more