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Simplesat · Google Sheets Guide

Bulk Update Customer Records in Simplesat From a Google Sheet

2026-05-14
5 min read

The Scenario

The acquisition closed six weeks ago. OldBrand LLC is now NewBrand Inc across every system — Salesforce, Zendesk, the billing platform. Every system except Simplesat, where 200 customer records still show the old company name. The next survey wave goes out in ten days. If those records aren't updated, responses will come back tagged to a company that no longer exists, and the quarterly CSAT report will split the data across two company names for the same accounts.

A colleague sent you a Google Sheet with two columns: Simplesat customer ID in column A, corrected company name in column B. Two hundred rows.

The bad version:

  • Open Simplesat, search for customer ID 1, open the record, edit the company field, save
  • Repeat for customer ID 2
  • Continue for the remaining 198, taking roughly 90 seconds per record

That's five hours of mechanical editing. The survey wave launches in ten days. This task should not take five hours.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that lives inside your Google Sheet. It reads the ID and value from each row and updates the corresponding Simplesat customer record through the built-in integration.

Open the sheet with your ID-to-company mapping and paste this:

For each row in this sheet, update the Simplesat customer with the ID in column A — set the company field to the value in column B

What You Get

  • Each of the 200 Simplesat customer records is updated with the new company name
  • The update uses the Simplesat customer ID as the record key — no ambiguity from name matching
  • Runs through all rows in order, one API call per row

What If the Data Is Not Quite Ready

You want confirmation written back to the sheet so you have a record of what ran

For each row, update the Simplesat customer with the ID in column A — set company to column B — then write "updated" into column C when done, or the error message if the update failed

Some rows in column A have blank IDs — those came from the Salesforce export and don't have a Simplesat ID yet

For each row where column A is not blank, update the Simplesat customer with that ID and set company to column B — write "updated" in column C on success. For rows where column A is blank, write "skipped - no ID" in column C

The new company name needs to be normalized first — some cells in column B say "Newbrand Inc" without the capital B

Before updating, normalize column B so all values are title case — then for each row update the Simplesat customer with the ID in column A and set company to the cleaned value in column B, writing "updated" in column C on success

Normalize, update, and flag anything that didn't go through

Normalize column B to title case, then for each row update the Simplesat customer with the ID in column A — set company to the cleaned column B value, write "updated" in column C on success, and write the error reason in column C if the API call fails

One prompt handles the cleanup, the bulk update, and the exception log.

Try It

Get the 7-day free trial of SheetXAI and open any Google Sheet with a list of Simplesat customer IDs and updated field values, then ask it to run the bulk update and write back confirmation. See also the bulk customer upsert spoke if you're adding new records rather than updating existing ones, or return to the Simplesat hub.

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