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Pull Regional Events From Ticketmaster Into a Google Sheet

2026-05-14
5 min read

The Scenario

Your promoter group covers three metro markets. Every Monday you're supposed to have an updated list of music events coming up in Los Angeles, Chicago, and Houston so the team can spot white space — weeks with low competition where a new show might do well.

Last Monday you did it by hand. You opened Ticketmaster, searched Los Angeles music, scrolled through the results, and copied names and dates into the sheet. Then did the same for Chicago. By the time you got to Houston, the LA results had scrolled out of your memory and you weren't sure you'd gotten the date range right.

The bad version:

  • Open Ticketmaster, search the first city, scroll through paginated results, and copy event names, venues, and dates one by one.
  • Repeat the search for each of the next two cities, keeping track of which tab you're on and which rows in the sheet you've already filled.
  • Go back and fill in price ranges by clicking into individual event pages you didn't capture the first pass through.

Your team expects the sheet to be current before the 9 AM sync. You have 20 minutes. Doing this by hand in 20 minutes means leaving out the price data or leaving out one of the cities — neither is acceptable when the whole point of the exercise is comparison.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that lives inside your Google Sheet. It reads the sheet, understands what you're looking at, and through its Ticketmaster integration it can search events, pull the full result set, and write each one into a row — no browser tab required.

Search Ticketmaster for music events in Los Angeles within the next 60 days and write each event's name, date, venue name, min price, max price, and URL into the Events sheet starting at row 2.

What You Get

  • One row per event, starting at row 2 of the Events sheet.
  • Columns populated: event name, ISO date, venue name, minimum ticket price, maximum ticket price, and the Ticketmaster event URL.
  • If a price range is unavailable for a specific event, that cell is left blank rather than populated with a placeholder.
  • Events are returned in date order, so the sheet is already sorted when it lands.

What If the Data Is Not Quite Ready

The city column exists but prices are missing for some events

Search Ticketmaster for music events in Los Angeles in the next 60 days. Write the event name, date, and venue into columns A, B, and C. For events where price data is available, write min and max price into columns D and E. Leave D and E blank where price data is absent.

You want results for multiple cities in a single run

For each city listed in column A of the Cities sheet, search Ticketmaster for music events in the next 60 days and write the city name, event count, and the first three event names and dates into columns B through F of the Cities sheet.

The genre needs to match your market focus — not just "music"

Search Ticketmaster for Rock events in Los Angeles in the next 60 days and write each event's name, date, venue, and URL into the Events sheet. Only include events where the genre or subgenre field contains Rock or Alternative.

You need cleanup, deduplication, and the pull in a single pass

Search Ticketmaster for music events in Los Angeles in the next 60 days. Write results into the Events sheet. Remove any duplicate event names. Sort by date ascending. For any event missing a min price, write "TBD" in that column.

One prompt covers the search, the cleanup, and the sort. You don't need three separate steps for three separate concerns.

Try It

Get the 7-day free trial of SheetXAI and open a Google Sheet where you track target cities or event markets, then ask it to pull Ticketmaster events for your first city. From there you can extend to the rest of your market list. See also: comparing event volume across cities or enriching venue details from the same pull.

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