The Scenario
It's the end of the quarter. You're the brand manager for a hotel chain with 30 properties, and the VP of Guest Experience wants a sentiment summary for the board deck. The ask landed in your inbox Monday morning: pull the five most recent TripAdvisor reviews per property, with reviewer rating, title, and text, so the team can spot recurring themes before Friday.
You have a sheet with the TripAdvisor location IDs already in column A — someone set that up eight months ago. What you don't have is any way to get the reviews out of TripAdvisor and into rows without doing it manually 150 times.
The bad version:
- Navigate to each property's TripAdvisor page, click into the reviews tab, read and copy the five most recent reviews one by one.
- Paste each review title, text, and rating into a new row. Format the date. Repeat for 29 more properties.
- Discover on property 22 that TripAdvisor paginated and you grabbed reviews 6-10 instead of 1-5 for three properties.
The board deck is due Friday. The reviews are only the input — you still have to read them, tag themes, and write the summary. That's the actual work.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It reads the TripAdvisor location IDs from your sheet, fetches the review data, and expands each location into five rows automatically.
For each TripAdvisor location ID in column A, fetch the 5 most recent reviews and expand them into rows with columns for rating, review title, review text, and publish date.
What You Get
- One row per review, with the source location ID carried forward in column A so you can filter by property
- Column B: reviewer rating (numeric, 1–5)
- Column C: review title
- Column D: review text
- Column E: publish date (ISO format)
- Reviews ordered from newest to oldest within each property
What If the Data Is Not Quite Ready
I want 10 reviews per property, not 5
For each TripAdvisor location ID in column A, fetch the 10 most recent reviews and write them as expanded rows with columns for location ID, rating, review title, review text, and publish date.
Some location IDs in column A are missing — I only have property names in column B for those rows
For rows in column A that have a TripAdvisor location ID, fetch the 5 most recent reviews. For rows where column A is blank but column B has a property name, first search TripAdvisor to find the location ID, then fetch the reviews. Write all results with columns for resolved location ID, property name, rating, title, text, and date.
I want reviews from two tabs merged into a single output tab
Pull the 5 most recent TripAdvisor reviews for each location ID in the Hotels tab (column A) and the Resorts tab (column A). Write all results combined into the Reviews tab, adding a column to indicate which source tab each row came from.
I want reviews pulled, ratings averaged per property, and low-rated properties flagged — all at once
For each TripAdvisor location ID in column A, fetch the 5 most recent reviews. Write them as expanded rows with rating, title, text, and date in columns B through E. After expanding all reviews, add a summary row after each property's block showing the average rating. If the average is below 3.5, mark the summary row in column F as "Needs attention."
One prompt handles the fetch, the expansion, the summary calculation, and the flag — nothing to wire together afterward.
Try It
Get the 7-day free trial of SheetXAI and open your property tracking sheet with TripAdvisor IDs in column A. Ask SheetXAI to expand the latest reviews into rows — you'll have the raw material for your sentiment analysis before lunch. See also: bulk-enrich venues with ratings or the full TripAdvisor Content API hub.