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Bulk Fetch Google SERP Results Into a Google Sheet From a Keyword List

2026-05-14
5 min read

The Scenario

You manage SEO for a digital agency. Eight clients, eighty target keywords each. Every Monday morning you're supposed to have a rank report in the client's folder before their standup.

It's Sunday night and you're staring at a Google Sheet with 80 keywords in column A and nothing in columns B through F.

The bad version:

  • Open Zenserp, type the first keyword, copy the rank position and page title from the result, paste them into row 2.
  • Repeat for keyword 2. Keyword 3. Keyword 4.
  • Hit keyword 23, realize you forgot to include the meta description column, go back and redo the earlier rows.

Nobody hired you to be a human API relay. The client is paying for the analysis, not for the data collection that has to happen before you can do any analysis.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that reads your Google Sheet and talks to Zenserp for you. You describe what you want in plain language, and it handles the API calls, result parsing, and writebacks.

For each keyword in column A, run a Google search via Zenserp and write the top 10 organic results into this sheet with columns for keyword, position, title, URL, and meta description

What You Get

  • Column B: the keyword (echoed for row clarity)
  • Column C: rank position (1–10)
  • Column D: page title as it appears in Google
  • Column E: result URL
  • Column F: meta description text
  • Keywords with fewer than 10 organic results get however many exist; nothing is left blank by error

What If the Data Is Not Quite Ready

The keyword list has trailing spaces and mixed capitalization

Some rows in column A have extra spaces or inconsistent casing, which can skew Zenserp results for branded terms.

Clean all keywords in column A — trim whitespace and normalize to lowercase — then run a Google search via Zenserp for each one and write rank position, title, and URL into columns C through E

You only want keywords not already ranking in the top 3

The report should flag opportunities, not waste rows on terms already performing well.

For each keyword in column A, check if there is already a rank position in column C that is 4 or higher, or if column C is blank. For those keywords only, run a Google search via Zenserp and write the top 5 organic results with position, title, and URL into adjacent columns.

Results need to go into separate tabs by client

You track eight clients in the same workbook, each on their own tab named after the client, with their keywords starting in column A of each tab.

On each tab in this workbook, run a Google search via Zenserp for each keyword in column A and write rank position, title, and URL into columns B through D. Keep results scoped to each tab independently.

The full pipeline: normalize, search, flag movers

You want clean data, fresh rank positions, and a delta column showing which keywords moved since last week's report in column G.

Trim and lowercase all keywords in column A, then run a Zenserp Google search for each one and write rank position in column C and page title in column D. Compare the new position in column C to last week's position in column G and write the delta as a signed number in column H, marking any keyword that dropped 3 or more positions with the label "dropped" in column I.

The pattern: normalize the source, fetch the data, and evaluate the result in a single instruction rather than treating them as three separate tasks.

Try It

Get the 7-day free trial of SheetXAI and open your keyword rank tracker, then ask it to pull the latest Zenserp results for every term in column A. When you're done, see how the geo-targeted rank tracking spoke handles city-level lookups.

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