The Scenario
You are an SDR team lead. Your team made 40 outbound calls today and logged everything in a shared Google Sheet — Subject in column A, Call Type (Outbound) in column B, Start Time in column C, Duration in minutes in column D, and the Bigin Contact ID the call was associated with in column E. It is 4:45 PM. All 40 calls need to be in Bigin Calls before the end of day so the sales director can see today's activity in tomorrow morning's pipeline review.
Nobody has started logging them yet.
The bad version:
- Open Bigin, navigate to the Calls module, click "New Call," fill in the Subject, set Call Type, enter Start Time, enter Duration, link the Contact, save.
- Do that 39 more times.
- Realize around call 20 that Bigin's time field wants a specific format (HH:MM AM/PM) and your sheet has times in 24-hour format — go back and fix the calls you already entered.
Forty call records, each requiring six fields, each entered by hand. The format mismatch alone adds an extra pass through 40 records.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It reads your call log and creates Bigin Call records in bulk — all 40 in one operation.
Create a Bigin Call record for every row in this sheet — use Subject from column A, Call_Type from column B, Call_Start_Time from column C, Call_Duration from column D, and Contact ID from column E; write each returned record ID into column F
What You Get
- 40 Bigin Call records created in the Calls module, each linked to the correct Contact and populated with the right Subject, Type, Start Time, and Duration.
- The returned Bigin Call record ID written into column F for every row.
- Any rows that fail — invalid Contact ID, unrecognized Call Type value — surface an error in column F rather than silently skipping.
What If the Data Is Not Quite Ready
Start times in column C are in 24-hour format but Bigin expects AM/PM
Create Bigin Call records for all rows. Before creating each record, convert the Start Time in column C from 24-hour format (HH:MM) to 12-hour AM/PM format (HH:MM AM/PM). Use Subject (A), Call_Type (B), converted time, Duration (D), and Contact ID (E). Write the record ID into column F.
Some rows in column E have contact names instead of Bigin Contact IDs
For rows where column E contains a name rather than a Bigin record ID, search Bigin Contacts by name to find the matching record ID. Then create the Call record using the resolved ID. Write the Call record ID or lookup error into column F.
You want to link the call to both a Contact and a Pipeline deal
For each row, create a Bigin Call record with Subject (A), Call_Type (B), Call_Start_Time (C), Call_Duration (D), Contact ID (E), and also link the call to the Pipeline deal ID in column G if column G is not blank. Write the created Call record ID into column F.
Full time conversion, contact lookup, and bulk creation in one shot
For each row: convert Start Time in column C from 24-hour to AM/PM format. If column E contains a name instead of an ID, search Bigin Contacts for a match and resolve the ID. Create a Bigin Call record with Subject, Call_Type, converted time, Duration, and resolved Contact ID. Write the Call record ID or error into column F.
One prompt handles the format conversions and the bulk creation — 40 calls logged before the pipeline review.
Try It
Get the 7-day free trial of SheetXAI and open your daily call log sheet, then ask SheetXAI to create Bigin Call records for all 40 rows. To see how to export open pipeline deals for the director's morning review, see the spoke on exporting pipeline deals for forecasting.