The Scenario
You are a marketing analyst. The VP of Marketing sent a message at 8:45 AM on Monday: "Are we growing or shrinking? I need new subscribers versus unsubscribers for every day of the last 6 months in Excel before the 10 AM all-hands."
The data is in ActiveTrail's growth statistics. You have never exported it. The VP wants a chart.
The slow version:
- You search ActiveTrail's help docs to find the growth stats section
- The UI shows a graph but no export button
- You find the API endpoint, test it in Postman, get back nested JSON
- You write a Python script to flatten it, paste the output into Excel
- You build a chart — the date axis is wrong because Excel read your date strings as text
- It is 10:10 AM. The all-hands started ten minutes ago.
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your Excel workbook that pulls ActiveTrail growth statistics and writes them directly into the workbook — no API docs, no JSON parsing, no script.
Open the SheetXAI sidebar and type:
Pull ActiveTrail contact growth stats for the last 6 months and write the date, new subscribers count, and unsubscribers count to this workbook's Growth tab — one row per day. Format dates as YYYY-MM-DD. Then create a line chart on the Growth tab showing new subscribers and unsubscribers over time.
SheetXAI fetches the daily growth data, writes it into the Growth tab, and creates the chart. You have the answer to the VP's question before the all-hands ends.
What You Get
A daily subscriber growth dataset with a chart:
- One row per day — date, new subscribers, unsubscribers, in proper date format
- Six months of data — the full range the VP asked for
- Line chart — new subscribers versus unsubscribers over time, built directly in the workbook
The chart dates are real dates, not text strings. The axis renders correctly because SheetXAI writes the dates in Excel date format.
What If the Data Is Not Quite Ready
Growth data at daily granularity has its own edge cases. SheetXAI handles them in the same prompt.
When daily data is too noisy and you want weekly averages
Campaign send days create spikes. The VP wants the trend, not the noise.
Pull ActiveTrail contact growth stats for the last 6 months. Group by week and write one row per week to the Growth tab showing total new subscribers, total unsubscribers, and net change. Add a line chart showing weekly net subscriber change over the period.
When you want to add a net change and a cumulative total column
The VP wants to see absolute list size over time, not just daily flows.
Pull ActiveTrail daily contact growth stats for the last 6 months — date, new subscribers, unsubscribers. Add a Net Change column (new minus unsubscribers) and a Running Total column that running-totals the net change from day 1. Write all four columns to the Growth tab. Create a line chart showing the Running Total over time.
When you want to compare growth between two quarters side by side
The VP wants to know if growth accelerated this quarter relative to last quarter.
Pull ActiveTrail daily contact growth stats for Q2 and Q3 of this year. Write Q2 data to the Q2 tab and Q3 data to the Q3 tab, each with date, new subscribers, unsubscribers, and net change. On the Comparison tab, write monthly totals for each quarter side by side and create a bar chart comparing monthly net subscriber growth.
When you want the full picture — data, analysis, and a Slack-ready summary in one prompt
The VP needs to share a number in the all-hands, not just a chart.
Pull ActiveTrail daily contact growth stats for the last 6 months. Write date, new subscribers, unsubscribers, and net change to the Growth tab. Calculate total new subscribers and total unsubscribers for the 6-month period. Identify the best and worst month by net growth. Write a 3-sentence executive summary in cell A1 above the data table that the VP can read in the all-hands.
The pattern: instead of a Python script and a chart format battle, you describe the deliverable and SheetXAI builds it into the workbook.
Try It
Get the 7-day free trial of SheetXAI and open any Excel workbook, then ask it to pull your ActiveTrail subscriber growth statistics. The ActiveTrail integration is included in every SheetXAI plan. For related workflows, see how to pull campaign performance into an Excel workbook or the ActiveTrail in Excel overview.