The Scenario
You are an SEO manager. You have 150 target keywords in column A of an Excel workbook and a client call at 2 PM where you need to show which competitors are dominating the top 10 for each one.
It is 11 AM. You have three hours.
The bad version of this morning:
- You open DataForSEO's playground and submit keywords one by one
- You copy JSON results from the browser and paste them into column B
- You try to split the nested JSON in Excel using Text to Columns and it breaks
- You spend an hour writing a FILTERXML formula that only works for the first result
- You give up on positions 6-10 and only pull the top result per keyword to save time
- You walk into the 2 PM call with a half-complete workbook.
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your Excel workbook that reads your keyword list, submits DataForSEO tasks in batch, and writes every result back to the workbook without you touching the API.
Open the SheetXAI sidebar and type:
For each keyword in column A of the TargetKeywords tab, create a DataForSEO Google organic SERP task and once complete pull the top-10 results with URL, title, and ranking position into a new tab called SERP Results.
SheetXAI submits all 150 tasks, polls for completion, fetches the results, creates the SERP Results tab, and writes the full dataset. You come back to a complete workbook, not a half-finished one.
What You Get
A SERP Results tab with one row per keyword-result pair:
- Keyword — the source keyword from the TargetKeywords tab
- Position — 1 through 10
- URL — the ranking page
- Title — the page title as it appears in Google
- Domain — extracted from the URL for easy filtering
Every keyword, every position, fully populated. Filter the SERP Results tab to your own domain to see where you rank, or use a PivotTable to count appearances by competitor domain across the full keyword set.
What If the Data Is Not Quite Ready
Real keyword lists arrive in all shapes. SheetXAI handles the messiness and the pull in one prompt.
When keyword names have trailing spaces or inconsistent capitalization
Your keywords exported from a tool with mixed cases and trailing whitespace, causing duplicate results.
Clean column A of the TargetKeywords tab by trimming whitespace and lowercasing every keyword. Then create DataForSEO SERP tasks for each and write the top-10 results into a new SERP Results tab with URL, title, and position columns.
When you only want to pull keywords you have not checked yet
Some keywords already have results from last week. You want to skip those and only refresh the ones with an empty Status column.
For each keyword in column A of the TargetKeywords tab where column B is blank, create a DataForSEO SERP task. Pull the top-10 results into SERP Results and write "done" into column B for each completed keyword.
When you want to flag your own domain in the results
You want to immediately see which keywords your site appears in and at what position.
Create DataForSEO SERP tasks for all 150 keywords in column A of the TargetKeywords tab. Pull top-10 results into SERP Results. In a column called OurRank, write the position where example.com appears in the results, or "not ranked" if it is absent from the top 10.
When you need the full data pull plus a competitive summary in one go
The client wants a results table and a written analysis of which competitors dominate which keyword clusters.
Pull top-10 organic results from DataForSEO for every keyword in column A of the TargetKeywords tab. Write all results into a SERP Results tab. Then create a Summary tab and write a short paragraph identifying the top three competitor domains by total top-10 appearances and the keyword clusters where each one leads.
The pattern: the batch API work and the competitive analysis happen in one prompt, so you walk into the 2 PM call prepared.
Try It
Get the 7-day free trial of SheetXAI and open any Excel workbook with a keyword list, then ask it to pull SERP rankings from DataForSEO. The DataForSEO integration is included in every SheetXAI plan. For related workflows, see how to enrich keywords with search volume and CPC in Excel or the DataForSEO in Excel overview.