The Scenario
You are a marketing technologist. Your company is launching a new GA4 property next month. Your job is to document every existing audience from the old property — all 35 of them — in an Excel workbook so the rebuild team can recreate them on the new property systematically.
GA4's Admin panel shows audiences one at a time. There is no export button and no download. Reading each audience, transcribing its name, description, membership duration, and filter criteria into Excel manually takes the better part of a day — and you cannot fully trust that you transcribed the filter conditions faithfully, especially for audiences with multiple AND/OR conditions.
The bad version of this week:
- Open GA4 Admin → Audiences
- Click into Audience 1, read and type: name, description, membership duration, filter criteria
- Repeat for audiences 2 through 35
- Realize by Audience 12 that you misread the membership duration on Audience 7 and go back
- By Audience 20 you have paraphrased several filter conditions rather than transcribed them exactly
- Finish Thursday with a workbook you cannot fully trust and a new property to configure from it.
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your Excel workbook that can list all audiences from your GA4 property via the Admin API in one call.
Open the SheetXAI sidebar and type:
List all audiences on my GA4 property. For each audience, write its name, description, membership duration in days, and a plain-English summary of its filter criteria into the Audiences tab of my workbook. Start at row 2 with headers in row 1.
SheetXAI calls the GA4 Admin API, retrieves all 35 audience definitions, and writes each one as a row — name, description, membership duration, and a readable interpretation of the filter criteria as configured in the API.
What You Get
A 35-row inventory in the Audiences tab:
- Audience Name — as configured in GA4
- Description — the description field, or blank if none was entered
- Membership Duration (days) — the retention window for each audience
- Filter Criteria Summary — a plain-English interpretation of the conditions
The filter criteria come from the API definition, not your memory. The summary reflects what is actually configured. This workbook becomes the migration checklist — your team checks off each audience as it is rebuilt.
What If the Data Is Not Quite Ready
Migration inventories surface surprises. SheetXAI handles them inline.
When you want to flag audiences with overlapping criteria
Two audiences might have the same filter logic under different names — a common artifact of multiple teams creating audiences over time.
List all GA4 audiences with name, membership duration, and filter criteria summary. After writing the table into the Audiences tab, review the criteria across all rows and flag any pairs that appear to have identical or near-identical criteria in a Notes column.
When you want audiences grouped by membership duration
Short-window audiences and long-window audiences require different rebuild strategies.
List all GA4 audiences with name, description, membership duration, and filter criteria. Sort by membership duration ascending so short-window audiences appear first. Write into the Audiences tab at row 2 with headers in row 1.
When some audiences have no description
Audiences without descriptions need one inferred from the filter criteria so the rebuild team understands the intent.
List all GA4 audiences. For any audience where the description field is blank, write an inferred description based on the filter criteria in the description column. Mark inferred descriptions with "(AI-generated)" so the team knows to verify them.
When you want the full migration inventory in one shot
You need the audience list, inferred descriptions for blanks, membership tier grouping, priority flags for business-critical audiences, and a count of AI-generated descriptions.
List all 35 GA4 audiences. Include name, description (infer from filter criteria if blank and mark as AI-generated), membership duration, and filter criteria summary. Add a Membership Tier column: Short (1-7 days), Medium (8-59 days), Long (60+ days). Flag audiences whose name or criteria include "purchase," "revenue," or "high value" as Priority. Sort by Priority first, then membership duration. Write the table into the Audiences tab at row 2. Write a count of AI-generated descriptions in cell F1.
The pattern: instead of a day of manual transcription you cannot fully trust, you describe the documentation you need and SheetXAI produces it directly from the API.
Try It
Get the 7-day free trial of SheetXAI and ask it to export your GA4 audience list into your workbook. The Google Analytics integration is included in every SheetXAI plan. See also how to export a GA4 audience list for CRM matching in Excel or the Google Analytics in Excel overview.