The Scenario
You are a marketing technologist. Your company is launching a new GA4 property next month as part of a measurement strategy overhaul. Your job is to document every existing audience from the old property — all 35 of them — so the team can rebuild them systematically on the new property.
GA4's Admin panel shows audiences one at a time. You can open each audience, read its name, description, membership duration, and filter criteria, and type those details into a sheet. That is 35 audiences × 4 fields × the time it takes to read each one. No export button. No API call in the UI.
The bad version of this week:
- Open GA4 Admin → Audiences
- Click into Audience 1, read and type: name, description, membership duration, filter criteria (this one has three AND conditions — you type them out in plain English)
- Repeat for Audience 2, 3, 4... realize by Audience 8 that you misread the membership duration on Audience 3 and have to go back
- By Audience 20 you are not sure if you have transcribed the filter conditions faithfully or whether you paraphrased
- You finish Thursday with a sheet that you cannot fully trust and a new property to configure with it.
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your Google Sheet that can list all audiences from your GA4 property via the Admin API in one call.
Open the SheetXAI sidebar and type:
List all audiences on my GA4 property. For each audience, write its name, description, membership duration in days, and a plain-English summary of its filter criteria into my Google Sheet. Start at A1 with column headers.
SheetXAI calls the GA4 Admin API, retrieves all 35 audience definitions, and writes each one as a row — name, description, membership duration, and a readable interpretation of the filter criteria as they are defined in the API response.
What You Get
A 35-row inventory table:
- Audience Name — as configured in GA4
- Description — the description field, or blank if none was entered
- Membership Duration (days) — the retention window for each audience
- Filter Criteria Summary — a plain-English interpretation of the conditions, for example "Users who triggered purchase event in the last 30 days with order value greater than $100"
The filter criteria come from the API definition, not your memory. The summary reflects what is actually configured, which is the whole point of the inventory.
This sheet becomes the migration checklist. Your team checks off each audience as it is rebuilt on the new property.
What If the Data Is Not Quite Ready
Migration inventories surface surprises. SheetXAI handles them inline.
When you want to flag audiences with overlapping criteria
Two audiences might have the same filter logic under different names — a common artifact of multiple teams creating audiences over time.
List all GA4 audiences with name, membership duration, and filter criteria summary. After writing the table at A1, review the filter criteria across all rows and flag any pairs that appear to have identical or near-identical criteria in a Notes column.
When you want audiences grouped by membership duration
Short-duration audiences (7 days or less) and long-duration audiences (60 days or more) require different rebuild strategies on the new property.
List all GA4 audiences with name, description, membership duration, and filter criteria. Sort by membership duration ascending so short-window audiences appear first. Write at A1 with headers.
When some audiences have no description
You need descriptions to communicate each audience's business purpose to the rebuild team. Audiences without descriptions need one inferred from the filter criteria.
List all GA4 audiences. For any audience where the description field is blank, write an inferred description based on the filter criteria in the description column. Mark inferred descriptions with "(AI-generated)" so the team knows to verify them.
When you want the full migration inventory in one shot
You need the audience list, inferred descriptions for blanks, a grouping by membership duration, a count of audiences with no description, and a prioritization flag for audiences that appear to be business-critical based on their name or filter criteria.
List all 35 GA4 audiences with name, description (infer from filter criteria if blank and mark as AI-generated), membership duration, and filter criteria summary. Add a Membership Tier column: Short (1-7 days), Medium (8-59 days), Long (60+ days). Flag any audience whose name or filter criteria include "purchase," "revenue," or "high value" as Priority in a Priority column. Sort by Priority first, then by membership duration. Write a count of AI-generated descriptions in cell F1.
The pattern: instead of a day of manual transcription that you cannot fully trust, you describe the documentation you need and SheetXAI produces it directly from the API.
Try It
Get the 7-day free trial of SheetXAI and ask it to export your GA4 audience list into any sheet you have open. The Google Analytics integration is included in every SheetXAI plan. See also how to export a GA4 audience list for CRM matching or the Google Analytics in Google Sheets overview.