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Google Analytics · Excel Guide

Batch-Run Five GA4 Reports and Populate Separate Tabs in Excel

The Scenario

You are a digital analytics consultant. Client weekly review is Friday at 2 PM. You need five separate reports ready in one Excel workbook before lunch — sessions by page, sessions by device, sessions by country, sessions by source/medium, and sessions by hour of day — all for last week.

Each report is a separate GA4 dimension. In the normal workflow, you go into GA4 Explore five times, configure five reports, export five CSVs, import five files into five tabs of the workbook, and rename the tabs. On a good Thursday that is 90 minutes. On a Thursday with a client call in the morning it runs past lunch.

The bad version of every Thursday:

  • GA4 Explore → sessions by page → export → import into Page tab
  • GA4 Explore → sessions by device → export → import into Device tab
  • GA4 Explore → sessions by country → export → import into Country tab
  • GA4 Explore → sessions by source/medium → export → import into Source tab
  • GA4 Explore → sessions by hour → export → import into Hour tab
  • Notice the source/medium import has a different column order, fix the headers
  • Lunch is over before the workbook is ready.

The fast version is one prompt.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent inside your Excel workbook that can batch multiple GA4 API calls and populate separate tabs in one operation.

Open the SheetXAI sidebar and type:

Batch-run five GA4 reports for last week — sessions by page path, sessions by device category, sessions by country, sessions by source/medium, and sessions by hour of day. Write each report into its own tab: Page, Device, Country, Source, and Hour. Add headers in row 1 of each tab.

SheetXAI makes five GA4 API calls in sequence, creates the tabs if they do not exist, and writes each report with consistent headers and the same date range applied to all five.

What You Get

Five clean tabs — Page, Device, Country, Source, Hour — each with:

  • Row 1 — headers: dimension name and Sessions
  • Sorted by sessions descending — highest-traffic values at the top
  • Last week's date range — applied identically across all five reports

The totals are comparable across tabs. Because SheetXAI applies the same date range to every call, session counts are consistent. You are not reconciling five exports that happened to run at slightly different times.

If you want a Summary tab with one row per report showing total sessions, add it to the prompt. SheetXAI reads the five tabs it just wrote and builds the summary.

What If the Data Is Not Quite Ready

Client reporting always has edge cases. SheetXAI handles them in the same batch prompt.

When one report needs a different date range

The client wants four reports for last week but the source/medium report should cover the last 30 days for trend context.

Run four GA4 reports for last week — page path, device, country, and hour — and write each into its own tab. Run a fifth report for source/medium for the last 30 days and write it into a Source tab. Add a note in cell A1 of the Source tab: "Date range: last 30 days."

When the client wants top 10 rows only per report

The client review is 30 minutes and they only want the top performers from each dimension.

Batch-run the five GA4 reports for last week. For each report, write only the top 10 rows by sessions into the corresponding tab. Add a note in cell A1 of each tab: "Top 10 of [total rows]."

When you need the previous week for comparison

The client always asks how last week compares to the week before.

Run five GA4 reports for last week and five for the previous week. For each dimension, write both weeks side-by-side in the same tab with a sessions change column. Use the same five tab names: Page, Device, Country, Source, Hour.

When you want the full client package plus a Summary tab in one shot

You want the five reports, the week-over-week comparison columns, and a Summary tab with one row per report — all before the 2 PM call.

Batch-run five GA4 reports for last week and the previous week: page path, device, country, source/medium, and hour of day. Write each pair side-by-side in its own tab with a sessions change column. Then create a Summary tab with five rows — one per report — showing total sessions for each week and the percentage change. Finish before 1 PM Friday.

The pattern: instead of five separate export-and-import cycles, you describe the full client package in one prompt and SheetXAI populates all five tabs while you do something else.

Try It

Get the 7-day free trial of SheetXAI and ask it to batch-run your weekly GA4 reports into your workbook before your next client review. The Google Analytics integration is included in every SheetXAI plan. See also how to pull a full GA4 performance report into Excel or the Google Analytics in Excel overview.

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