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Instantly · Excel Guide

Bulk-Add a Verified Prospect List From an Excel Workbook to an Instantly Campaign

May 13, 2026
4 min read
See the Google Sheets version →

The Scenario

You are an SDR manager. Your team just finished verifying 600 contacts for the Q2 Outreach campaign. They are sitting in an Excel workbook on the Prospects tab, with columns for email, first name, company, and website.

The campaign in Instantly is ready to go. Launch is tomorrow morning.

The slow version:

  • Save the Prospects tab as a CSV
  • Log into Instantly's lead import UI
  • Upload the CSV, try to map columns to Instantly's expected fields
  • Discover the column order is wrong, re-export, re-upload
  • Check the error log for the rows that failed silently
  • You are still doing this at 11 PM.

The fast version is one prompt and the workbook stays open.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent inside your workbook that reads the data and pushes it directly into Instantly so you never touch the import UI.

Open the SheetXAI sidebar and type:

Add every row from the Prospects tab as a lead to Instantly campaign 'Q2 Outreach' — use the email, first_name, company, and website columns — skip any row where the email column is blank, and write 'added' or the error into column E.

SheetXAI reads the Prospects tab row by row, calls the Instantly API for each lead, and writes a result into column E. When it finishes, column E tells you exactly what happened to each contact.

What You Get

Six hundred rows processed without touching the Instantly import UI:

  • Column E status — "added" for every lead that went in cleanly
  • Error flags — malformed emails or duplicate entries get a clear label in column E
  • Skipped rows noted — blank email rows are flagged so you can review them
  • Campaign populated — all valid leads are live in 'Q2 Outreach' and ready to send

The column E audit trail is the part that saves you. When your team asks why a contact is missing from the campaign, the answer is already in the workbook.

What If the Data Is Not Quite Ready

Lead lists from verification tools come back in messy shapes. SheetXAI handles cleanup and import together.

When some emails have inconsistent casing or whitespace

You pulled from multiple sources and the email column has "John@Company.com" next to " jane@company.com".

Normalize all emails in the email column of the Prospects tab to lowercase and trim whitespace. Then add every row as a lead to Instantly campaign 'Q2 Outreach' and write the result into column E.

When some rows are missing first names

The first name column is blank for about fifty rows. You do not want the campaign to open with "Hi ,"

For any row in the Prospects tab where first_name is blank, write "Unknown" into that cell before importing. Then add all rows as leads to Instantly campaign 'Q2 Outreach' and write results into column E.

When you only want contacts from specific verticals

The workbook has mixed industries but the campaign is targeted at SaaS.

Filter the Prospects tab to rows where the company column contains any of these: 'software', 'platform', 'cloud', 'tech'. Add only those rows to Instantly campaign 'Q2 Outreach' and write 'added' or 'filtered' into column E.

When you need to split the list across two campaigns by company size

Enterprise contacts go to 'Enterprise Q2', SMB contacts go to 'SMB Q2', based on a Company Size column.

For each row in the Prospects tab, if Company Size is 'Enterprise' add the lead to Instantly campaign 'Enterprise Q2'. Otherwise add them to 'SMB Q2'. Write the assigned campaign and result into column E.

The pattern: describe the condition and the destination in one prompt. SheetXAI handles cleanup and import inline.

Try It

Get the 7-day free trial of SheetXAI and open any verified contact workbook, then ask it to push the leads to your Instantly campaign. The Instantly integration is included in every SheetXAI plan. For related workflows, see how to verify emails before importing or the Instantly in Excel overview.

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