The Scenario
You are a data analyst on an ecommerce team. Your CMO needs a channel attribution report by Thursday EOD. She wants to understand which marketing channels drove which revenue — which means merging Omnisend order data with a Google Analytics export you already have in another tab of your Excel workbook.
The GA data is in the workbook. The Omnisend order data is not.
The bad version of this week:
- You click around Omnisend's reporting UI looking for an export
- Find one, but it only exports the current filtered view and you need 90 days
- Export in chunks, get three separate CSV files
- Paste them together in Excel, fix the column headers that shifted between exports
- Realize order IDs have different formatting across the files
- Start the merge with the GA data
- Discover it is Wednesday night and you still have not calculated channel attribution.
The fast version is one prompt and the data is in the workbook before your next meeting.
The Easy Way: One Prompt in SheetXAI
SheetXAI reads the Omnisend API and writes the data directly into your workbook, so you do not have to reconcile mismatched CSV chunks or fight with Excel's Power Query connector.
Open the SheetXAI sidebar and type:
Pull every Omnisend order from this quarter into my Excel attribution workbook with order ID, email, products, order total, and currency — then add a summary row showing total revenue and average order value.
SheetXAI pages through the Omnisend orders endpoint, extracts the fields you named, writes them into the workbook, and adds the summary row at the bottom.
What You Get
A clean order history table with every Omnisend order from the quarter:
- Order ID — consistent format, no CSV chunk mismatches
- Contact email — ready to join with GA data using VLOOKUP or XLOOKUP
- Products — flattened from line items, comma-separated
- Order total — numeric, no currency string to strip
- Currency — in its own column so multi-currency stores can filter
- Summary row — total revenue and average order value calculated at the bottom
The table lands directly in the workbook tab you have open. You run the merge with the GA tab from there, or ask SheetXAI to do it.
What If the Data Is Not Quite Ready
Real order exports always have something off. SheetXAI handles cleanup and the pull together.
When product names come back as JSON arrays
The API returns line items as nested objects. You want a flat, comma-separated string, not raw JSON in a cell.
Pull all Omnisend orders from the past 90 days. For each order, flatten the product list into a single comma-separated string of product names. Write order ID, email, flattened products, total, and currency into the Attribution tab, columns A through E.
When you only want fulfilled orders
Pending and cancelled orders skew the attribution numbers. You want only confirmed revenue.
Fetch all Omnisend orders from the past 90 days. Filter to orders with status "fulfilled" only. Write order ID, email, products, and total into the Attribution tab. Add the count of excluded orders into cell G1.
When the GA export uses a different date format
The GA tab has dates as "Jan 15, 2026" and Omnisend returns ISO 8601. The VLOOKUP will not match without normalizing.
After pulling the Omnisend orders into the Attribution tab, add a column F with the order date reformatted as "MMM DD, YYYY" to match the format in the GA tab. Write the total order count into cell H1.
When you need the full attribution table built in one shot
You want the order pull, the GA merge, and the revenue-by-channel summary all in one instruction.
Fetch all Omnisend orders from the past 90 days and write them into the Orders tab (order ID, email, products, total). Join the Orders tab to the GA Attribution tab on email. Group the joined rows by GA source channel and calculate total revenue per channel. Write a summary into a new tab called "Attribution Summary" with channel name and revenue sorted descending, plus a grand total row.
The pattern: the pull, the join, and the summary are one instruction. SheetXAI does not require a clean starting point.
Try It
Get the 7-day free trial of SheetXAI and open any Excel workbook, then ask it to pull your Omnisend order history. The Omnisend integration is included in every SheetXAI plan. For related workflows, see how to pull campaign performance stats into Excel or the Omnisend in Excel overview.