The Scenario
You're the social media manager at a marketing agency, and your biggest client has forty posts going live next month. The content calendar lives in an Excel workbook — post date in column A, caption in column B, platform in column C. Creative signed off on the copy last week. Now you need five high-engagement hashtags per post before the batch goes to the scheduling tool.
The account coordinator who usually handles this is out sick. The scheduler deadline is tomorrow at 10 AM.
The bad version:
- Open RiteKit, paste in caption 1, collect the five suggested hashtags, switch back to Excel, paste them into column D. Close the tab, open a new one, paste in caption 2. Forty rounds of this, with increasing copy-paste fatigue around caption 23.
- Use a generic hashtag generator that doesn't read the caption — just returns the same thirty tags for anything in the "marketing" category.
- Submit the batch without hashtags and add them manually before each post goes live, which means logging into the scheduler forty separate times over the next month.
The deadline doesn't move because one person is out. And "I'll add the hashtags later" reliably becomes "I forgot to add the hashtags."
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Excel workbook. It reads the captions in column B and, through its built-in RiteKit integration, calls the hashtag suggestion API for each one and writes the results into column D.
Take the 40 post captions in my Excel content calendar (column B) and fill column D with 5 relevant RiteKit-suggested hashtags for each one. Skip rows where column D already has content.
What You Get
- Column D: Five hashtags per row as a space-separated string, ready to copy into the scheduler
- Rows that already have content in column D are skipped — safe to re-run
- Rows where column B is blank get a blank in column D — no filler hashtags for empty posts
What If the Data Is Not Quite Ready
The caption text is in a different language for some posts — the client serves two markets
For each row in the content calendar, check column C (language). For rows marked "EN", call RiteKit hashtag suggestions on the caption in column B and write 5 hashtags to column D. For rows marked "ES", also call RiteKit and write 5 hashtags to column D. RiteKit will pick up language signals from the text.
Some captions are just a product name and three words — not enough context for good suggestions
For each row in column B, if the caption is fewer than 8 words, append the topic category from column E before passing to RiteKit hashtag suggestions. Write the resulting 5 hashtags to column D. For captions already 8 words or more, call RiteKit on the caption alone.
The workbook has posts split across three worksheets by platform — "Instagram", "LinkedIn", "Twitter" — and each needs different hashtag counts
For each row in the "Instagram" worksheet, call RiteKit hashtag suggestions on the caption in column B and write 5 hashtags to column D. For "LinkedIn", write 3 hashtags per row to column D. For "Twitter", write 2 hashtags per row to column D. Skip rows where column B is blank on any worksheet.
I want to generate hashtags for all 40 posts and flag any post where every returned hashtag has more than 50M posts — likely over-saturated
For each caption in column B, call RiteKit hashtag suggestions and write 5 hashtags to column D. Then for each row in column D, check RiteKit's hashtag stats for each hashtag. If all 5 returned hashtags have over 50 million posts, write "OVERSATURATED: REVIEW" in column E. Otherwise leave column E blank.
Generate the suggestions and surface the quality issues in one operation.
Try It
Get the 7-day free trial of SheetXAI and open your Excel content calendar workbook, then ask it to fill column D with RiteKit hashtag suggestions for every caption in column B. You might also want to inject those hashtags directly into the post text, or return to the RiteKit + Excel overview.