The Scenario
You are a warehouse manager at a brand that runs seasonal marketing campaigns. After each campaign, the marketing team wants to know the total shipping cost per campaign and which campaign drove the most volume. The only way to do that analysis is to tag each ShipEngine shipment with the campaign source before labels are purchased.
The data is in an Excel workbook — Shipment Tagging tab, column A has the ShipEngine shipment ID, column B has the tag name pulled from the order system.
The slow version of tagging 200 shipments:
- Open ShipEngine's API docs
- Write a script to loop through the IDs and POST a tag to each
- Debug the script when it fails on rows 43 and 98
- Run it again
- Spend Tuesday afternoon on tagging, which is not your job.
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your Excel workbook that reads the rows and applies ShipEngine tags for you, logging success or failure back into the workbook.
Open the SheetXAI sidebar and type:
Read my Shipment Tagging Excel workbook and apply ShipEngine tags to each shipment ID in column A using the tag name in column B, then list all labels with that tag below.
SheetXAI reads the tab, calls ShipEngine's tag endpoint per row, and writes the outcome back. Two hundred tags applied, failures visible.
What You Get
Column C updated for every row:
- 'tagged' — the ShipEngine tag was applied successfully
- Error message — if ShipEngine rejected the tag (shipment not found, already voided), the reason is written here
Tagged shipments are immediately filterable in ShipEngine's label reports. The marketing team can pull all labels with a given campaign tag and get cost totals without any additional work from you.
What If the Data Is Not Quite Ready
Campaign data from order systems has consistent formatting problems. SheetXAI handles them in the same prompt.
When tag names have inconsistent capitalization or spacing
The workbook has "Summer Sale," "summer-sale," and "SUMMER SALE" all referring to the same campaign.
Normalize the tag name in column B of the Shipment Tagging tab — lowercase, replace spaces with hyphens. Then apply the normalized tag to each ShipEngine shipment ID in column A. Write 'tagged' or the error message into column C.
When some shipment IDs are already voided
A few rows reference shipments that were cancelled before tagging. ShipEngine returns an error for those.
For each row in the Shipment Tagging tab, apply the tag in column B to the ShipEngine shipment in column A. If ShipEngine returns a "not found" or "voided" error, write 'SKIPPED — not active' into column C. For other errors, write the full error message.
When you want to tag and immediately pull a cost report by campaign
The marketing team wants a cost breakdown the same day the tagging runs.
Apply ShipEngine tags from column B to each shipment ID in column A of the Shipment Tagging tab. Write outcomes into column C. Then for each unique tag, fetch the total label cost from ShipEngine for shipments with that tag and write a Campaign Cost Summary into a new tab: columns for tag name, shipment count, and total cost.
When you need to flag campaigns with above-threshold per-shipment costs
The marketing director wants to know if any campaign's average shipping cost exceeded $9.
Apply ShipEngine campaign tags from column B to each shipment ID in column A. Write outcomes into column C. Then for each unique campaign tag, fetch total shipment count and total label cost from ShipEngine and write results into a new Summary tab. Flag any campaign where average per-shipment cost exceeds $9 in a separate column.
The pattern: tag and analyze in one prompt so the marketing team has cost data the same day.
Try It
Get the 7-day free trial of SheetXAI and open any workbook with a list of shipment IDs and tag values, then ask it to apply ShipEngine tags for each row. The ShipEngine integration is included in every SheetXAI plan. For related workflows, see how to export labels for billing reconciliation in Excel or the ShipEngine in Excel overview.