The Scenario
You are a warehouse manager at a brand that runs quarterly marketing campaigns. After each campaign, the marketing team wants to know the shipping cost per campaign — which campaign drove the most shipments and what each one cost in total postage.
The only way to do that analysis is to tag each shipment with the campaign source before you buy the labels. The data is in a Google Sheet: column A has the ShipEngine shipment ID, column B has the order ID, and column C has the campaign name pulled from the order management system.
The slow version of getting this data into ShipEngine:
- Open ShipEngine's API documentation
- Write a script to loop through shipment IDs and POST a tag to each one
- Debug the script when it fails on rows 47 and 112 for no obvious reason
- Run the script again
- Spend a Tuesday afternoon on tagging, which is not your job.
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your spreadsheet that reads the rows and applies ShipEngine tags for you, skipping blanks and logging any errors.
Open the SheetXAI sidebar and type:
For each row in my Campaign Shipments sheet, add the tag in column C to the ShipEngine shipment with the ID in column A — skip any rows where column C is blank. Write 'tagged' into column D for each success and the error message for any failure.
SheetXAI reads the sheet, calls ShipEngine's tag endpoint per row, and writes the outcome back into column D. Two hundred rows tagged, blanks skipped, failures logged.
What You Get
Column D updated for every row:
- 'tagged' — the campaign tag was applied successfully
- Error message — if ShipEngine returned an error, it is written here instead
The tagged shipments are immediately filterable in ShipEngine's label reports. The marketing team can pull "all labels tagged 'spring-sale-2026'" and get the carrier cost breakdown without any additional data work from you.
What If the Data Is Not Quite Ready
Campaign data from order systems is rarely clean. SheetXAI handles the normalization and the tagging in the same prompt.
When campaign names have inconsistent capitalization
The order system exported "Spring Sale 2026," "spring sale 2026," and "SPRING-SALE-2026" for the same campaign.
Normalize the campaign name in column C of the Campaign Shipments sheet — lowercase, replace spaces with hyphens (e.g. "spring-sale-2026"). Then apply the normalized tag to the ShipEngine shipment in column A for each row. Write 'tagged' into column D for each success.
When some shipment IDs are invalid because they were already cancelled
A handful of rows reference shipments that were voided before tagging. ShipEngine returns an error for those.
For each row in the Campaign Shipments sheet, apply the tag in column C to the ShipEngine shipment in column A. If ShipEngine returns a "not found" or "cancelled" error, write 'SKIPPED — cancelled' into column D. For all other errors, write the full error message.
When you want to tag and then immediately pull a label cost report by tag
You want to hand the marketing team a cost breakdown in the same session.
Apply ShipEngine tags from column C to each shipment ID in column A of the Campaign Shipments sheet. Skip blanks. Write outcomes into column D. Then for each unique tag used, fetch the total label cost from ShipEngine for shipments with that tag and write a summary into a new Campaign Cost Summary tab with columns for tag name, shipment count, and total cost.
When you need to tag, pull cost data, and flag any campaigns where per-shipment cost is above threshold
The marketing team wants to know if any campaign's per-shipment shipping cost exceeded $8.50.
Apply ShipEngine campaign tags from column C to each shipment ID in column A. Skip blanks. Then for each unique campaign tag, fetch total shipment count and total label cost from ShipEngine. Write results into a new Summary tab. Flag any campaign where the average per-shipment cost exceeds $8.50 in a separate column.
The pattern: tag and analyze in one prompt so the marketing team gets a cost report the same day, not the next sprint.
Try It
Get the 7-day free trial of SheetXAI and open any sheet with a list of shipment IDs and tag values, then ask it to apply ShipEngine tags for each row. The ShipEngine integration is included in every SheetXAI plan. For related workflows, see how to export labels for billing reconciliation or the ShipEngine in Google Sheets overview.