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Simla.com · Excel Guide

Bulk Upload Web Analytics Visit Records to Simla.com From a Excel

2026-05-15
5 min read

The Scenario

You're the marketing analyst who owns channel attribution. You've pulled 1,000 rows of session data from your analytics export — customer ID, visit timestamp, traffic source, medium — and they need to go into Simla as web analytics visit records. You've already uploaded UTM data. This is the session layer.

The timestamp format is going to be a problem.

The bad version:

  • Look for a visit record import in Simla's UI. Find that it's API-only.
  • Pull up Simla's API docs. Figure out the timestamp format. Write a script. Discover your analytics export uses Unix epoch and Simla expects ISO 8601.
  • Convert the timestamp column, re-run the script, find 30 rows failing because traffic source values don't match Simla's expected names.

You have the data. You shouldn't need to also become an API engineer to load it.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent inside Excel. It reads your session data workbook and pushes each row into Simla as a web analytics visit record — handling timestamp normalization and source validation in the ask.

Read all rows in my Excel Sessions table and upload each web analytics visit to Simla using the site code, customer ID, timestamp, and UTM medium columns.

What You Get

  • All 1,000 visit records created in Simla as web analytics visits
  • Failed rows flagged with the reason — customer ID not found, invalid timestamp, unrecognized source value
  • A success count to confirm completeness before checking attribution in Simla's reporting
  • No script, no manual timestamp conversion

What If the Data Is Not Quite Ready

Timestamps are in Unix epoch format, not ISO 8601

Convert all timestamps in column B from Unix epoch to ISO 8601, then batch-upload all rows to Simla using the converted timestamp and customer ID, source, and medium columns.

Traffic source values don't match Simla's expected names

Normalize traffic source values in column C by extracting only the source name before any slash, then upload all rows to Simla using customer external ID, converted timestamp, normalized source, and medium.

Customer external IDs don't exist in Simla

For each row, validate that the customer external ID in column A exists in Simla before uploading — flag unmatched rows as "CUSTOMER NOT FOUND" and upload only the rows that resolve.

Timestamp conversion, source normalization, customer validation, and upload in one ask

Convert timestamps to ISO 8601, normalize source values, validate each customer external ID against Simla, then upload all valid rows as web analytics visits and flag failures in a Status column.

One prompt. The session layer is in Simla and the attribution picture is complete.

Try It

Get the 7-day free trial of SheetXAI and open your analytics session export Excel workbook, then ask it to push the visit records into Simla. See Bulk Upload UTM Attribution for campaign-level attribution data, or the full Simla.com hub for all analytics integration workflows.

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