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API Ninjas · Google Sheets Guide

Score Customer Support Tickets for Sentiment in Google Sheets Using API Ninjas

2026-05-13
4 min read
See the Excel version →

The Scenario

You are a customer success manager. Your support platform exports every morning and dumps 300 ticket subjects into column A of a Google Sheet. Some are panicked ("payments not going through"), some are routine ("how do I reset my password"), some are probably low-priority noise.

Your team needs to escalate the high-distress tickets before the 10 AM standup. Right now, a junior analyst reads through the 300 subjects every morning and flags the ones that feel urgent, a thirty-minute job done under time pressure, with predictable inconsistency.

The bad version every morning:

  • Analyst opens the sheet at 9:15 AM
  • Skims 300 subjects, guessing at sentiment
  • Flags twenty-five rows, misses six genuinely critical ones
  • Standup starts with an incomplete escalation list
  • A high-value customer's payment failure ticket sits in the backlog until noon
  • The churn happens before anyone looks at it.

The consistent version is one prompt.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent inside your spreadsheet. It reads the ticket subjects and calls the API Ninjas sentiment endpoint for each row, writing a numeric score and classification so you can sort and escalate by data, not gut feel.

Open the SheetXAI sidebar and type:

Run sentiment analysis on every ticket subject in column A using API Ninjas and write the sentiment score (-1 to 1) into column B and the classification (POSITIVE, NEUTRAL, or NEGATIVE) into column C. Sort the sheet by column B ascending so the most negative tickets are at the top.

SheetXAI calls the API Ninjas sentiment endpoint for all 300 rows, writes the score and label, and sorts the sheet. The most distressed tickets are at the top before the standup starts.

What You Get

A scored and sorted ticket queue:

  • Column B: Sentiment score — from -1 (most negative) to 1 (most positive)
  • Column C: Classification — POSITIVE, NEUTRAL, or NEGATIVE
  • Sheet sorted by score ascending — worst tickets first, ready to escalate

The scoring is consistent regardless of who runs it. The analyst's opinion of what sounds urgent no longer determines which tickets get seen.

Want to add language detection for international routing? Same prompt, one more instruction.

What If the Data Is Not Quite Ready

Real ticket exports come with noise. SheetXAI handles it alongside the scoring.

When ticket subjects include internal codes or tags

Your export wraps every subject in a ticket ID and status tag, like "[TKT-4421 OPEN] payments not going through."

Strip the ticket ID and status tag from each subject in column A before running sentiment analysis. Write the cleaned subject into column B, the sentiment score into column C, and the classification into column D.

When you want to detect language for routing

Your support team covers eight countries. Tickets should be routed to the right language team before escalation.

Detect the language of each ticket subject in column A using API Ninjas and write the ISO language code into column B and the full language name into column C. Then run sentiment analysis and write the score into column D and classification into column E.

When you only want to escalate negatives above a certain volume threshold

You do not escalate every negative ticket, only those with a score below -0.5 and where the customer account is Enterprise tier.

Run sentiment scoring on column A. Write score into column B and classification into column C. Then filter to rows where column B is below -0.5 and column D (account tier) is "Enterprise." Copy those rows to a new sheet called "Escalate-Now."

When the full morning run is one prompt

Raw export, mixed subjects with tags, multilingual, and you want a fully sorted escalation-ready sheet in one go.

For each ticket subject in column A, strip any leading ticket ID or status tag and write the cleaned version into column B. Detect the language and write ISO code into column C. Run sentiment scoring via API Ninjas and write the score into column D and classification into column E. Sort the sheet by column D ascending. Copy rows where column D is below -0.5 into a new sheet called "Escalate-Now."

The pattern: cleaning, language detection, scoring, and escalation filtering in one instruction. No morning scramble.

Try It

Get the 7-day free trial of SheetXAI and open any sheet with customer text, support tickets, or survey responses, then ask SheetXAI to score it for sentiment using API Ninjas. The API Ninjas integration is included in every SheetXAI plan. See also how to validate a lead list or the API Ninjas in Google Sheets overview.

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