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DataForSEO · Google Sheets Guide

Enrich a Keyword Sheet With Search Volume and CPC From DataForSEO

2026-05-13
4 min read
See the Excel version →

The Scenario

You are a PPC analyst. Your client has 200 keywords in column A of a Google Sheet and the budget presentation is due Thursday at noon.

You need search volume, average CPC, and competition score in columns B, C, and D. Without those numbers the budget recommendations are guesses.

It is Tuesday morning.

The bad version of the next two days:

  • You log into a keyword research tool and paste in keywords 50 at a time
  • You export each batch as a CSV, open it, copy three columns, paste them into the sheet
  • You realize the export sorted the keywords alphabetically, which does not match your sheet order
  • You spend an hour on VLOOKUP matching to re-join the data
  • You do batches 2, 3, and 4 on Wednesday and hit the tool's daily export limit on batch 3
  • You show up Thursday with 50 rows still missing CPC data.

The fast version is one prompt on Tuesday morning.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent inside your spreadsheet that reads your keyword list, calls DataForSEO's keyword metrics endpoint for all 200 keywords in one batch, and writes volume, CPC, and competition directly into the sheet — no manual export, no VLOOKUP.

Open the SheetXAI sidebar and type:

For every keyword in column A of my PPC Keywords sheet, pull DataForSEO keyword metrics including monthly search volume, CPC, and competition level and write them into columns B, C, and D.

SheetXAI calls the DataForSEO Keywords Data endpoint, waits for results, and writes every value back to the matching row. The join is automatic because SheetXAI is reading your sheet the whole time.

What You Get

Every row in your PPC Keywords sheet enriched:

  • Column B — monthly search volume for the keyword
  • Column C — average CPC in your target currency
  • Column D — competition level (low / medium / high or 0-1 score)

All 200 rows, no missing data, no re-join step. You can immediately sort by CPC to find the expensive keywords or filter by competition level to isolate the easiest wins for a limited budget.

If you want to add keyword suggestions on top of the existing list, tell SheetXAI to expand the list and it will pull related suggestions from DataForSEO's keyword suggestions endpoint and append them below.

What If the Data Is Not Quite Ready

PPC keyword sheets come from a dozen different sources and are rarely clean. SheetXAI handles the preparation and the pull in one prompt.

When keywords have duplicate entries

Your sheet was assembled from three different campaign exports and some keywords appear two or three times.

Deduplicate column A of my PPC Keywords sheet by exact match, keeping only the first occurrence of each keyword. Then pull DataForSEO metrics — volume, CPC, and competition — and write them into columns B, C, and D.

When you want keyword suggestions on top of the existing list

Your client wants to see if there are related keywords with better CPC-to-volume ratios worth adding to the campaign.

For the 20 highest-volume keywords in column A, pull DataForSEO keyword suggestions and add the top 5 suggestions per seed to the bottom of the sheet with their volume and CPC. Mark the source in a new column called Origin.

When you need to filter by a specific country or search engine

The campaign targets the UK market, not the US. You want UK search volumes, not global.

Pull DataForSEO keyword metrics for all keywords in column A. Use the UK location code and Google as the search engine. Write monthly volume, CPC, and competition score into columns B, C, and D.

When the client wants the full enrichment plus a budget estimate in one prompt

They want the data and a recommendation in the same deliverable.

Pull DataForSEO keyword metrics for all 200 keywords in column A and write volume, CPC, and competition into columns B through D. Then, in column E, calculate estimated monthly cost if we bid at the average CPC with a 5% click-through rate. Sum column E and write the total monthly budget estimate in cell F1.

The pattern: the data fetch and the calculated columns happen in the same prompt, so the deliverable is ready without a second step.

Try It

Get the 7-day free trial of SheetXAI and open any sheet with a keyword list, then ask it to pull search volume, CPC, and competition from DataForSEO. The DataForSEO integration is included in every SheetXAI plan. For related workflows, see how to pull SERP rankings in bulk or the DataForSEO in Google Sheets overview.

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