How to Connect Endorsal to Google Sheets (4 Methods Compared)

The Problem With Getting Sheet Data In and Out of Endorsal

You have a Google Sheet full of customers — names, emails, companies, ratings, written feedback — and you need to move it into Endorsal, or pull Endorsal's testimonial library back out, without spending an afternoon doing it by hand.

Endorsal is good at collecting, organizing, and displaying social proof. But the path between your spreadsheet and Endorsal's database is entirely manual by default. The usual flow is: open the Endorsal UI, click into the contact or testimonial form, type or paste each record one at a time, hit save, repeat.

Below are the four ways teams handle this. Only the last one scales.

Method 1: Manual Copy-Paste

The default. You have a sheet of 80 customers who just completed onboarding. You open Endorsal, navigate to Contacts, hit "Add contact," and type each name, email, and company from memory — or from a second tab you keep toggling back to.

It works for five records. At twenty, you're checking your work twice because you're not sure you typed the right email on row 14. At eighty, you've spent two hours on data entry that has nothing to do with the testimonial campaign you actually needed to run. And the moment your sheet gets a new batch the following week, you're back at the same form, same tab-switching, same slow grind through every field.

Method 2: Zapier or Make

Both platforms have Endorsal connector options. You can set up a trigger on a new row in your sheet, map the columns to Endorsal's contact or testimonial fields, and let the automation handle the transfer.

Before you go further — do you know what a webhook trigger is? Field mapping? JSON payloads? Authentication tokens? If those aren't concepts you work with regularly, you'll hit a wall pretty quickly here. Method 3 or 4 will serve you better.

For those still reading: the setup flow is real. You pick the right trigger event, map every column in your sheet to the corresponding Endorsal field, handle edge cases where a cell is blank, and test it on a dummy row before pointing it at live data.

It does run. The problem is the ceiling.

A row-per-trigger automation isn't the same as a bulk push. Moving 80 contacts means 80 separate trigger fires, 80 API calls, and a task history that becomes unreadable when row 22 silently fails because the email column had a trailing space.

You probably just need the contact list pushed so you can get the campaign out. You probably have no idea how to build this automation — and you shouldn't have to. So you hand it off to whoever on your team handles Zapier, and now you're waiting on a Slack reply while the campaign sits unstarted.

And once you need something more than a straight row-to-record push — conditional inclusion, deduplication, pulling data across two tabs — you've left the automation's native scope behind entirely.

Method 3: The Previous Generation — Connector Add-Ons

Until recently, the standard approach for repeatable spreadsheet ↔ Endorsal data transfers was a category of add-ons that let you configure column mappings, save templates, and run them on demand. You picked your range, tagged your fields, saved a config, ran it.

That was a real improvement over manual entry. Configs were reusable, output was consistent, and the team didn't have to rebuild the mapping every time.

But you were still responsible for the template design, field tagging, and conditional logic about which rows qualified for the push. The tool moved the data — the thinking stayed on you. And when your sheet structure changed, the config broke until someone went back in to fix it.

This was the previous generation. It worked, but it asked a lot of the operator.

The Easy Way: Using SheetXAI in Google Sheets

There is a different way entirely. SheetXAI is an AI agent that lives inside your Google Sheet. It reads the sheet, understands what you're looking at, and through its built-in Endorsal integration it can push to or pull from Endorsal for you. No template configuration, no automation plumbing, no hand-copying fields. You just ask.

Example 1: Bulk-create contacts from your customer list

Create an Endorsal contact for each row in the "Customers" tab — columns are First Name (A), Last Name (B), Email (C), Company (D) — and write the returned contact ID back to column E.

Every row becomes an Endorsal contact. The IDs land in column E so you have a clean reference if you need to tie the records to a campaign later.

Example 2: Export testimonials for content review

Fetch all approved testimonials from Endorsal and write each one's author name, company, rating, and testimonial text into the "Testimonials" tab starting at row 2.

The pattern: instead of exporting a CSV, cleaning it, and importing it into a new sheet, you ask for the pull and the formatting in one prompt. SheetXAI handles the field selection and column placement inline.

Try It

Get the 7-day free trial of SheetXAI and open any Google Sheet with customer or feedback data, then ask it to push a batch into Endorsal or pull your testimonial library back. The Endorsal integration is included in every SheetXAI plan.