The Scenario
Your e-commerce ops team gets a weekly CSV from your wholesale distributor — 150 new buyer accounts, each with a name and email. Before your customer success team starts outreach, every one of those buyers needs to exist as a customer record in Gorgias. Otherwise the first inbound email lands as an unknown contact, CS has no context, and the ticket gets routed wrong.
Someone has to create 150 records. Right now, that someone is you.
The bad version:
- Open Gorgias, go to Customers, click "Add customer," fill in the email, first name, and last name — one form per buyer.
- After the third one, switch to copying and pasting from the spreadsheet, which means clicking back and forth between two tabs for each row.
- Make it to 40 before deciding the rest can wait until tomorrow. They wait until next week.
The 110 records that didn't get created will show up as anonymous contacts the moment those buyers send their first email. That creates cleanup work — merging contacts, re-tagging tickets — that costs more time than just doing this right.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It reads the rows in your spreadsheet and, through its built-in Gorgias integration, creates the customer records in Gorgias for you. All 150. In one pass.
Create a Gorgias customer for every row in this sheet using the email in column A, first name in column B, and last name in column C — process all rows from row 2 to row 151
What You Get
- 150 Gorgias customer records created, each tied to the correct email address.
- SheetXAI writes the new Gorgias customer ID into column D for each row, so you have a reference if you need to look up or update records later.
- If a customer with that email already exists in Gorgias, SheetXAI flags the row in column E as "duplicate — skipped" rather than creating a duplicate record.
What If the Data Is Not Quite Ready
The CSV has a "Full Name" column instead of separate first and last names
Create a Gorgias customer for each row in this sheet. The email is in column A and the full name is in column B — split it into first and last name and use both when creating the record. Process all 150 rows.
Some rows have a company name that should go into the Gorgias customer's organization field
Create Gorgias customers for all rows from row 2 to 151: email in column A, first name in column B, last name in column C, company in column D — map the company to the organization field in Gorgias
Forty rows have duplicate emails that should be merged rather than created fresh
For each row in this sheet, check if a Gorgias customer already exists with the email in column A. If yes, write their existing Gorgias ID in column D and skip creation. If no, create the customer with first name from column B and last name from column C, then write the new ID in column D.
The full pipeline: deduplicate, create missing records, and write a summary of what happened
Check every email in column A against Gorgias. For emails that already have a customer record, write the existing ID in column D and "existing" in column E. For emails that don't have a record, create the customer using first name in column B and last name in column C, write the new ID in column D, and "created" in column E. When done, write a count of created vs existing in cell G1 and G2.
One prompt handles the lookup, the conditional creation, and the audit trail — no scripting required.
Try It
Get the 7-day free trial of SheetXAI and open a Google Sheet with your next wholesale buyer import, then ask it to create all the Gorgias customer records in one shot. For what comes next, see how to bulk create tickets for those same customers or browse the full Gorgias integration overview.