The Scenario
You're a BD analyst at a defense contractor. A new task order competition just opened up, and before the pursuit decision meeting tomorrow morning, the VP wants a competitive landscape: every federal contract your 50 tracked competitors won in the last 12 months, with award amounts broken down by agency. The list of competitors lives in column A of your master tracker. The rest of the columns are empty.
The bad version:
- Open HigherGov, search for company #1, read through the results, manually record contract count, total award amount, top awarding agency, and NAICS code into the row.
- Repeat that process 49 more times, keeping track of which row you're on and whether you're capturing the right date range for each query.
- Export what you can, realize the column headers don't match your tracker layout, reformat before the meeting.
You've got a pursuit decision in the morning and 50 rows to fill. Doing this by hand means working through dinner on a dataset that's going to need refreshing again next quarter anyway.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It reads your tracker, understands the competitor names in column A, and through its built-in HigherGov integration it pulls contract award data for each company and writes the results back to your sheet. No searching, no copying, no formatting.
For each company name in column A, search HigherGov for all federal contracts they won in the last 12 months and fill columns B–F with contract count, total award amount, top awarding agency, most recent award date, and primary NAICS code.
What You Get
- Column B: total number of contracts awarded in the 12-month window.
- Column C: dollar total of all awards for that company.
- Column D: the single agency that awarded the most to that company.
- Column E: date of the most recent contract award.
- Column F: the primary NAICS code associated with that company's awards.
- Any company with no results in HigherGov returns "No data found" in column B so you can flag it for manual review.
What If the Data Is Not Quite Ready
Some company names in column A are informal abbreviations
Your tracker has "SAIC" but HigherGov wants "Science Applications International Corporation." The awards won't pull without the official name.
For each company in column A, check HigherGov for the closest matching awardee name and return the official name it recognizes in column G, then use that to pull contract count, total award amount, top awarding agency, most recent award date, and primary NAICS code into columns B–F.
You want awards filtered to a specific NAICS code range, not total contracts
The VP only cares about engineering services (NAICS 5413xx), not the full contract portfolio.
For each company name in column A, search HigherGov for federal contracts won in the last 12 months under any NAICS code beginning with 5413 and fill columns B–F with contract count, total award amount, top awarding agency, most recent award date, and matched NAICS code.
Your tracker spans two tabs — competitors on Tab 1, agency targets on Tab 2
You want to cross-reference: which of your tracked competitors have been awarded by the agencies your BD team is targeting?
For each company name in the Competitors tab column A, search HigherGov for contracts won in the last 12 months, then flag in column G whether any of the awarding agencies match the agency names listed in column A of the Agency Targets tab. Fill columns B–F with the standard award fields regardless.
You need the full competitive picture plus a gap analysis in one shot
The pursuit decision needs to know both what competitors have won and what your own company hasn't captured yet in the same agencies.
For each company in column A rows 2–51, pull 12-month award totals by agency from HigherGov into columns B–F. Then for each agency in column D that appears more than twice across competitors, check whether "Meridian Defense Group" appears as an awardee in that agency over the same period and add a Y/N flag in column H.
One prompt, one pass. The cleanup, the cross-reference, and the gap analysis run together.
Try It
Open your competitor tracker in Google Sheets — the one with 30 company names you've been meaning to enrich before the next pipeline review — and get the 7-day free trial of SheetXAI. Ask it to fill the award columns. Then link one sibling spoke: populating contracting officer contacts or the hub overview.