The Scenario
The product launches tomorrow. You're the launch coordinator and the comms team needs a single reference sheet with short L2S links for every URL going out — press release, landing page, demo video, pricing page, and five social profile links. That's 30 URLs across a 'Launch URLs' sheet that already exists, organised by category in column B. What doesn't exist yet: the short links, and the clean distribution sheet the team needs to copy from during the launch window.
The bad version:
- Work through the 'Launch URLs' sheet row by row, paste each URL into L2S, copy the short link, paste it back — 30 times
- Export the results and try to build the distribution sheet manually: copy rows, group by category, add the link_id column alongside the short_url and original_url
- Discover you missed two rows in the 'Social Profiles' category because the category label had a trailing space that made the filter miss them
It's the night before a product launch. Every minute spent on data formatting is a minute not spent on the 15 other things still on your pre-launch checklist.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your Google Sheet. It reads your launch URLs, shortens them through L2S, and builds the distribution sheet your comms team needs — in a single prompt.
Open the SheetXAI sidebar and paste this:
Shorten every URL in the 'Launch URLs' sheet (column A), then write the short_url, link_id, and full original URL to a new 'Launch Day Links' sheet — group rows by the category in column B
What You Get
- A new 'Launch Day Links' sheet with rows grouped by category — each row contains the original URL, the L2S short link, and the link ID
- Categories from column B preserved exactly, rows within each category in their original order
- Any URL that fails to shorten (malformed, already at limit) flagged in the short_url column so you can catch it before the launch window opens
- The comms team gets one sheet to reference with everything organised the way they need it
What If the Data Is Not Quite Ready
Some URLs in the launch list are placeholders that aren't live yet
In 'Launch URLs', skip any row where column C contains 'Placeholder' or where column A is empty, shorten the remaining URLs using L2S, and write the results to 'Launch Day Links' grouped by category — write 'Pending' in the short_url column for any skipped row
You need to add recently created L2S links to the distribution sheet after the initial batch
List all L2S URLs created in the last 7 days and write them to a 'Recent Links' sheet with short_url, destination_url, and click_count — sort by created_date descending
The comms team needs QR codes alongside the short links for printed materials
After shortening all URLs in 'Launch URLs' column A using L2S, write the short_url and link_id to columns B and C, then for each link retrieve the QR code URL from L2S and write it to column D — flag any row where the QR code URL is missing
Full launch prep — shorten, organise, and verify in one shot
Shorten every non-placeholder URL in 'Launch URLs' (column A) using L2S, write short_url, link_id, and original URL to 'Launch Day Links' grouped by the category in column B, then create a 'Launch Summary' sheet with: total links shortened, count per category, and a list of any URLs that failed to shorten with their error messages
That's the entire pre-launch link setup handled in one pass — distribution sheet, category grouping, and an error report, ready before the team needs to review it.
Try It
Open the 'Launch URLs' sheet you've been building and get the 7-day free trial of SheetXAI — ask it to shorten the batch and build the distribution sheet your comms team needs for tomorrow. For other L2S workflows, see how to pull campaign analytics into a sheet or the L2S hub overview.