How to Connect Moz to Google Sheets (4 Methods Compared)

The Problem With Getting Sheet Data In and Out of Moz

You have a Google Sheet full of domains — competitors, link prospects, partner sites, publication targets. You need Domain Authority scores, Spam Scores, Page Authority figures, or backlink counts for each one. The actual data lives in Moz. The gap between the two is entirely manual.

Moz is the industry reference for SEO authority metrics. But there is no built-in export button that drops a column of DA scores into a Google Sheet row by row. The usual flow is: open the Moz dashboard, search one domain at a time, copy the number, switch back to the sheet, paste, repeat until your wrist gives out.

Below are the four common ways teams bridge that gap. Only the last one handles bulk workflows without breaking your afternoon.

Method 1: Manual Copy-Paste

Open the Moz Link Explorer, type in a domain, read the Domain Authority figure, and paste it into the right row. Then the next domain. Then the next.

If your sheet has eight domains, this takes ten minutes.

If it has 150 — which is the kind of scale a real link-building campaign actually operates at — you are looking at a multi-hour session of tab-switching, manual transcription, and the particular dread of realizing halfway through that you misspelled a domain three rows back and now every metric since then might be off by one row. The work itself is not hard. It is just punishing in exact proportion to the size of your prospect list, which is always larger than you wish it were.

Method 2: Zapier or Make

Both Zapier and Make have Moz connector options. You can set up a trigger on a sheet row, call the Moz API, and write the metric results back into the corresponding row.

Before you go further — do you know what an API endpoint is? A webhook trigger? Field mapping? OAuth scopes? If those words are vague, this approach is not the right fit. Jump to Method 3 or 4.

Still with it? Good. Setup means authenticating to the Moz API, finding the right endpoint for the metric you need (there are several, and they are not interchangeable), configuring the trigger to fire per row, mapping each API response field to the right column, and debugging whatever type mismatches surface when a domain comes back with a null Page Authority because Moz has not indexed it yet.

The automation works once it is built.

But a per-row trigger is not a bulk pull.

Running 150 domains through that Zap means 150 separate API calls, 150 trigger fires, and a task log that takes real investigation to parse when row 47 silently drops a null and the downstream rows never catch it.

You probably just need the DA scores. You probably have no idea how to wire a Moz API connector — and honestly, that is not what your job description says. So you hand it to whoever on your team builds automations, and now the ball is in their court. And they are busy.

Method 3: The Previous Generation — Connector Add-Ons

Until recently, the most repeatable path for spreadsheet ↔ Moz workflows was a category of add-ons that let you configure column mappings, save a field template, and run a batch pull on demand. You picked your domain column, tagged the output columns, saved the config, and ran it.

That was a genuine improvement over manual entry. The mapping was reusable, the output was consistent, and you could share the config with a teammate.

But the template did not think. You mapped the fields. You defined which rows to include. You handled the logic for what to do when a domain returned no data. The add-on moved the data; the thinking was still entirely yours. And when someone added a new column to the sheet or renamed a tab, the saved config drifted until someone went in and fixed it by hand.

A useful tool. Still fundamentally asking a lot from the person running it.

The Easy Way: Using SheetXAI in Google Sheets

There is a different model entirely. SheetXAI is an AI agent that lives inside your Google Sheet. It reads the sheet, understands your column structure, and through its built-in Moz integration it can look up any SEO metric you need — for one domain or two hundred — without you writing a mapping template or a single line of code.

Example 1: Bulk DA and Spam Score lookup

For each domain in column A, fetch the Moz Domain Authority and Spam Score and write them to columns B and C.

SheetXAI reads column A, queries Moz for each domain, and writes Domain Authority values to column B and Spam Score values to column C. Domains with no Moz data get a clear note rather than a silent blank.

Example 2: Top pages pull for content gap research

Get the top 50 pages from competitor.com using Moz and list each page URL and its Page Authority in this sheet starting at row 2.

The pattern: you describe the destination and the source in plain English, and SheetXAI handles the API interaction, the field extraction, and the column layout — all in one prompt, no template required.

Try It

Get the 7-day free trial of SheetXAI and open any Google Sheet with a list of domains or URLs, then ask it to pull the Moz metrics you need. The Moz integration is included in every SheetXAI plan.