How to Connect Moz to Excel (4 Methods Compared)

The Problem With Getting Workbook Data In and Out of Moz

You have an Excel workbook full of domains — outreach prospects, competitor sets, partner sites you are evaluating. You need Domain Authority, Spam Scores, Page Authority figures. The data lives in Moz. Getting it into your workbook means doing it manually, cell by cell, or building automation infrastructure you do not have time for.

Moz is the standard reference for SEO authority data. But Moz does not natively export metrics into Excel. The default approach is a CSV export from Moz — if the feature exists for what you are searching — or manual domain-by-domain lookup with copy-paste back to the workbook. Neither scales.

Below are the four common ways teams approach this. Only the last one works cleanly at bulk scale.

Method 1: Manual Copy-Paste (or CSV Drill)

Open Moz, search a domain or URL, note the metrics, switch to your workbook, paste. Repeat.

Alternatively, export a Moz CSV where available, clean the formatting, strip the columns you do not need, and merge it with your existing workbook — which already has its own column structure that does not match the export. Either way, the data lands in the workbook eventually. The question is how many hours it costs.

For small lists, this is tolerable once. When your SEO team runs this process monthly for a rolling set of 200 outreach targets, the ritual starts to feel like a penalty rather than a workflow. The domains change. The Spam Scores change. The workbook never reflects where things actually stand right now.

Method 2: Power Automate

Power Automate can pull Moz API data into an Excel workbook. You set a trigger, call the Moz API endpoint, and write the response fields back to the right rows.

A quick check before going further — are you comfortable configuring HTTP actions in Power Automate? Do you know how to parse a JSON response and extract nested fields? If those are not things you do regularly, this is the wrong road. Method 4 will get you there faster.

If you are still reading: Power Automate can handle this, but the setup involves authenticating the Moz API connection, building the HTTP request for the right endpoint, configuring how JSON response values map to worksheet columns, and testing edge cases like unindexed domains that return partial data.

Once the flow is running, it runs.

But per-row automation is not the same as bulk processing.

Each domain fires a separate HTTP action. 200 domains means 200 action executions — a run history that takes patience to interpret when one domain in the middle returns a null and the rows below it are quietly wrong.

You probably just need the DA column filled in. You probably have no idea how to configure a Power Automate HTTP connector — and no one expects you to. So this lands on whoever in your org handles workflow automation, and now you are waiting on their queue.

Method 3: The Previous Generation — Connector Add-Ons

Until recently, the best option for repeatable Excel ↔ Moz workflows was a category of add-ins that let you define column mappings, save a configuration, and run batch pulls on a schedule. You tagged the domain column, mapped the metric outputs, saved the template, and ran it.

That worked better than manual entry. Results were consistent, templates were shareable, and a trained teammate could reproduce the pull without being an API expert.

But the mapping was static. You defined the logic. You handled conditional rules. You decided what happened when a domain had no data. The add-in passed the data through; none of the thinking was delegated. When the workbook structure changed, the template broke until someone updated the mapping by hand.

Useful, in its era. Still asking more from the operator than should be necessary.

The Easy Way: Using SheetXAI in Excel

There is a different approach entirely. SheetXAI is an AI agent that lives inside your Excel workbook. It reads your worksheet, understands the column layout, and through its built-in Moz integration it pulls whatever metric you need — for a single domain or the entire list — with one plain-English prompt.

Example 1: Bulk DA and Spam Score for an outreach list

For each domain in column A, fetch the Moz Domain Authority and Spam Score and write them to columns B and C.

SheetXAI reads column A, calls Moz for each domain, and populates columns B and C. Domains with no Moz data get a clear indicator rather than a silent gap.

Example 2: Top pages pull for a competitor workbook

Pull the top 50 pages from competitor.com using Moz and list each page URL and its Page Authority in the Competitor Analysis worksheet starting at row 2.

The pattern: plain-English prompt, specific destination, and SheetXAI handles the Moz API interaction, field extraction, and layout — no field mapping template required.

Try It

Get the 7-day free trial of SheetXAI and open any Excel workbook with a domain list, then ask it to pull the Moz authority data you need. The Moz integration is included in every SheetXAI plan.