The Scenario
You are the revenue operations lead. Your 50-account key account list lives in a Google Sheet. Before the Monday team sync, you need a combined trigger-event view for every account — the most recent news headline and the most recent ZoomInfo scoop, side by side in adjacent columns. Reps are supposed to open every call with a timely hook, but right now they're going into calls cold because nobody has built the feed they were promised three sprints ago.
The bad version:
- Open ZoomInfo, search each company, pull the most recent news headline, paste it into the sheet
- Switch to the Scoops section for the same company, pull the most recent scoop type and date, paste it in
- Repeat 50 times — two data pulls per company — and try to keep the rows from drifting
One hundred individual lookups for a trigger-event feed that should update weekly.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your Google Sheet. It reads your account list, queries both the ZoomInfo news and scoops feeds for each company, and writes all four data points — headline, news date, scoop type, scoop date — into adjacent columns in one pass.
For each company in column A, fetch the latest ZoomInfo news headline AND most recent scoop, and write news headline, news date, scoop type, and scoop date into columns B through E
What You Get
- Column B: most recent news headline
- Column C: news publication date
- Column D: most recent scoop type (e.g., New Executive Hire, Expansion, Budget Approval)
- Column E: scoop date
- Rows with no news receive a blank in B–C; rows with no scoop receive a blank in D–E
What If the Data Is Not Quite Ready
I want to highlight rows where both a news item AND a scoop are present
For each company in column A, fetch the latest ZoomInfo news headline and date into B and C, and the most recent scoop type and date into D and E — then highlight rows where both B and D are non-blank in green using conditional formatting
I want the list sorted so accounts with both signals are on top
For each company in column A, pull the latest ZoomInfo news headline and date into B and C, scoop type and date into D and E — then sort rows so accounts with both a news item and a scoop appear first, accounts with only one signal appear second, and accounts with neither appear last
I want to add a combined signal score so reps know which accounts are hottest
Fetch ZoomInfo news and scoop data for all 50 accounts in column A — write news headline into B, news date into C, scoop type into D, scoop date into E — then add column F with a signal score: 2 if both news and scoop are present, 1 if only one, 0 if neither
Full trigger-event feed plus a personalized call opener for each account in one shot
For each company in column A, pull ZoomInfo news headline and date into B and C, scoop type and date into D and E, signal score into F — then write a two-sentence call opener in column G that references whichever trigger is more recent: the news headline or the scoop type
That final column means every rep goes into Monday's calls with something specific to say.
Try It
Get the 7-day free trial of SheetXAI and open the Google Sheet with your key account list — ask it to build a combined ZoomInfo trigger-event feed with news and scoops side by side so your team has a timely hook for every account. The hub overview covers all ZoomInfo + Google Sheets workflows.