The Scenario
You are a local SEO consultant. You have 20 service/location keyword pairs for a plumbing client in an Excel workbook and the strategy deck is due Friday morning.
The client wants to know who shows up in the Google Maps top 5 for each keyword before you make any recommendations.
It is Wednesday afternoon.
The bad version:
- You open Google Maps in a browser and search each keyword pair manually
- You copy the top 5 listings for keyword 1 into the workbook
- You realize you cannot paste directly into Excel from a browser without re-formatting every field
- You end up typing the data manually because the paste always breaks columns
- You do this for 20 keyword pairs, four minutes each minimum
- You finish Thursday evening with aching wrists and data you are not confident is geotargeted correctly.
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your Excel workbook that reads your keyword/location pairs, submits DataForSEO Google Maps tasks with the correct geotargeting, and writes the local SERP results back to the workbook.
Open the SheetXAI sidebar and type:
For each keyword+location pair in my Local Keywords tab, create a DataForSEO Google Maps task and pull the top 5 local business results including name, address, rating, and review count into a new Local SERP Results tab.
SheetXAI reads every row of the Local Keywords tab, submits geotargeted tasks for each pair, waits for results, and writes every listing into the new tab. You come back to 100 rows of structured competitive data.
What You Get
A Local SERP Results tab with one row per listing:
- Keyword — the source keyword/location pair
- Position — 1 through 5
- Business Name — as it appears in Google Maps
- Address — full address
- Rating — star rating
- Review Count — total number of reviews
All 20 keyword pairs, top 5 each, fully structured. Build a PivotTable to see which competitor appears most across the full keyword set, or sort by review count to identify the dominant local authority.
What If the Data Is Not Quite Ready
Local SEO workbooks come in many formats. SheetXAI handles the variations in one prompt.
When keyword and location are combined in one column
Your workbook has a single column formatted as "plumber Chicago" instead of keyword and location in separate columns.
The keyword/location pairs in column A of my Local Keywords tab are combined into one cell per row (e.g., "plumber Chicago"). Split them into separate columns A and B. Then create DataForSEO Google Maps tasks for each pair and pull the top 5 results into a new Local SERP Results tab.
When you want to check if your client appears in any results
The client wants to see their current visibility before seeing the competitive landscape.
For each keyword/location pair in my Local Keywords tab, create DataForSEO Google Maps tasks and pull the top 5 results. In the Local SERP Results tab, add a column called ClientPresent and mark it "yes" if "Riverside Plumbing" appears in the top 5 for that keyword, or "no" if it does not.
When you need results geolocated to a city without using city-name keywords
Your keywords are short-tail ("plumber," "pipe repair") but you want results from the Chicago metro specifically.
Create DataForSEO Google Maps tasks for all keywords in column A of my Local Keywords tab, targeting the Chicago metro area. Pull the top 5 results for each and write business name, address, rating, and review count into the Local SERP Results tab.
When you need the competitive audit plus a written gap analysis for the deck
The strategy deck needs raw data and a written analysis of where the client is missing.
For each keyword/location pair in my Local Keywords tab, create DataForSEO Google Maps tasks and pull the top 5 results into Local SERP Results. Then create a Gap Analysis tab and write a short paragraph identifying the keywords where "Riverside Plumbing" is absent from the top 5 and which competitor consistently occupies the position they should own.
The pattern: the data pull and the strategic analysis happen in one prompt, so the Friday deck is ready without extra steps.
Try It
Get the 7-day free trial of SheetXAI and open any Excel workbook with local keyword/location pairs, then ask it to pull Google Maps data from DataForSEO. The DataForSEO integration is included in every SheetXAI plan. For related workflows, see how to pull Google Business reviews into Excel or the DataForSEO in Excel overview.