The Scenario
You are a local SEO consultant. You have 20 service/location keyword pairs for a plumbing client in a Google Sheet and the strategy deck is due Friday morning.
The client wants to know who shows up in the Google Maps top 5 for each keyword — business name, address, rating, and review count — before you make any recommendations.
It is Wednesday afternoon.
The bad version:
- You open Google Maps in a browser and search each keyword pair manually
- You copy the top 5 listings for keyword 1 into the sheet
- You realize Maps results vary by your current browser location
- You install a VPN, change your location, re-search keyword 1
- You do this for 20 keyword pairs, spending about four minutes per keyword
- The last keyword takes 25 minutes because Maps keeps showing you different results
- You finish at 11 PM with data you are not confident is accurate.
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your spreadsheet that reads your keyword/location pairs, submits DataForSEO Google Maps tasks with the correct geotargeting, and writes the local SERP results back to the sheet.
Open the SheetXAI sidebar and type:
For each keyword+location pair in my Local Keywords sheet, create a DataForSEO Google Maps task and pull the top 5 local business results including name, address, rating, and review count into a new Local SERP Results sheet.
SheetXAI reads every row of your Local Keywords sheet, submits geotargeted Google Maps tasks for each keyword/location combination, waits for results, and writes every listing into Local SERP Results. You come back to 100 rows of structured competitor data.
What You Get
A Local SERP Results sheet with one row per listing:
- Keyword — the source keyword/location pair
- Position — 1 through 5
- Business Name — as it appears in Google Maps
- Address — full address
- Rating — star rating
- Review Count — total number of reviews
All 20 keyword pairs, top 5 each, fully structured. You can pivot by business name to see which competitor appears most across the full keyword set, or sort by review count to identify the dominant local authority.
What If the Data Is Not Quite Ready
Local SEO keyword sheets come in all shapes. SheetXAI handles the variations in one prompt.
When keyword and location are in the same cell instead of separate columns
Your sheet has a single column formatted as "plumber Chicago" instead of keyword and location split across two columns.
The keyword/location pairs in column A of my Local Keywords sheet are combined into one cell per row (e.g., "plumber Chicago"). Split them so column A has the keyword and column B has the location. Then create DataForSEO Google Maps tasks for each pair and pull the top 5 results into a new Local SERP Results sheet.
When you want to check if your client appears in any of the results
The client wants to know their current visibility before seeing the competitive landscape.
For each keyword/location pair in my Local Keywords sheet, create DataForSEO Google Maps tasks and pull the top 5 results. In the Local SERP Results sheet, add a column called ClientPresent and mark it "yes" if "Riverside Plumbing" appears in the top 5 for that keyword, or "no" if it does not.
When you need a specific city's results and the keyword does not include the location
You want results geolocated to Chicago even though the keywords are short-tail like "plumber" or "pipe repair."
Create DataForSEO Google Maps tasks for all keywords in column A of my Local Keywords sheet, targeting the Chicago metro area. Pull the top 5 results for each and write business name, address, rating, and review count into the Local SERP Results sheet.
When you need the full competitive audit plus a written gap analysis
The strategy deck needs raw data and a written analysis of where the client is missing from the map pack.
For each keyword/location pair in my Local Keywords sheet, create DataForSEO Google Maps tasks and pull the top 5 results into Local SERP Results. Then look at the full dataset and write a short paragraph in a Gap Analysis sheet identifying the keywords where "Riverside Plumbing" is absent from the top 5 and which competitor consistently holds the position they should own.
The pattern: the data pull and the strategic analysis happen in one prompt, so the deck is ready without a second step.
Try It
Get the 7-day free trial of SheetXAI and open any sheet with local keyword/location pairs, then ask it to pull Google Maps local SERP data from DataForSEO. The DataForSEO integration is included in every SheetXAI plan. For related workflows, see how to pull Google Business reviews for reputation tracking or the DataForSEO in Google Sheets overview.