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Gumroad · Excel Guide

Pull Gumroad Sales for a Single Product Into a Google Sheet for Deep Analytics

2026-05-14
5 min read

The Scenario

You launched an email sequence two months ago to promote your "Advanced Python Course" on Gumroad. You told your list it was a limited-time offer, you sent three emails over five days, and the sales numbers looked decent. Now someone in your community is asking whether the launch actually worked — and you realize you have no clean data to answer with.

You know the product sold. You don't know which days spiked, whether the third email moved anything, or how the last 90 days compare to the 90 days before you ran the campaign.

The bad version:

  • Export your full Gumroad sales CSV, which includes every product you've ever sold, then filter by product name in Excel — except Gumroad's export uses the product ID in some columns and the display name in others, and your filter catches some rows but misses others.
  • Try to chart purchases by day, discover your date column came in as a text string that Excel doesn't recognize as a date, and spend time reformatting.
  • Realize the export only goes back 90 days by default and you need 180 to do the before/after comparison, so you do two separate exports and try to concatenate them without creating duplicates.

The data exists. Getting it into a shape where it tells you something has taken longer than analyzing it would.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent inside your Excel workbook. It calls the Gumroad API with your product filter and date range applied upstream, so what lands in your workbook is already scoped — no filtering, no deduplication, no date parsing.

Here is the prompt for this task:

Fetch all Gumroad sales for my product named 'Advanced Python Course' from 2026-01-15 through 2026-04-15 and write sale date in column A, buyer email in column B, and sale amount in column C of the Analytics worksheet starting at row 2. Sort by column A ascending.

What You Get

  • One row per sale of the specified product within the date range, sorted chronologically.
  • Sale date in a proper date format in column A, buyer email in column B, amount as a number in column C.
  • Only the target product — no filtering needed after the fact.
  • All pages of results included — if there were 380 sales, 380 rows land.

What If the Data Is Not Quite Ready

I want to see daily sale totals, not one row per transaction

Fetch all Gumroad sales for 'Advanced Python Course' from 2026-01-15 through 2026-04-15. In the Daily Totals worksheet, write one row per day — date in column A, number of sales in column B, and total revenue in column C. Sort by date ascending and include days with zero sales.

I want to compare two date windows side by side

Fetch Gumroad sales for 'Advanced Python Course' from 2026-01-15 through 2026-04-15 and from 2025-10-15 through 2026-01-14. In the Comparison worksheet, write each 90-day window as a block — window label in column A, total sales count in column B, total gross revenue in column C, and average sale amount in column D.

I want to flag days that had unusually high volume

Pull all Gumroad sales for 'Advanced Python Course' from 2026-01-15 through 2026-04-15. Write sale date in column A, buyer email in column B, and amount in column C of the Analytics worksheet. In a separate Daily worksheet, aggregate by date — date in column A, sale count in column B. In column C, write "spike" for any day where count is more than 2x the average daily count across the full window.

Full launch analysis in one prompt

Pull all Gumroad sales for 'Advanced Python Course' from 2026-01-15 through 2026-04-15 into the Raw worksheet — date in column A, buyer email in column B, amount in column C. Then in the Daily worksheet, write date in column A, sale count in column B, revenue in column C, and a spike flag in column D (spike = more than 2x average daily count). In the Summary worksheet, write total sales in B1, total revenue in B2, peak day in B3, and revenue from the top 3 days as a percentage of total in B4.

One prompt pulls the raw data, builds the daily view, and writes the summary metrics — so the launch postmortem has actual numbers behind it.

Try It

Get the 7-day free trial of SheetXAI and open an Excel workbook, then ask it to pull 90 days of Gumroad sales for your top product and show you which days drove the most revenue. Or see how to audit your full product catalog and return to the Gumroad integration overview.

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