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Reddit Ads · Excel Guide

Pull Reddit Ads Ad Group Metrics Into an Excel Workbook to Find Top Segments

May 13, 2026
4 min read
See the Google Sheets version →

The Scenario

You are a performance marketer running five Reddit Ads campaigns for a SaaS brand. Each campaign has multiple ad groups targeting different subreddit clusters. Your budget review is Monday morning, and it is Friday at 4 PM.

You know the account is spending. You do not know which ad groups are actually working. Campaign-level totals in Ads Manager hide everything.

The bad version of this Friday:

  • You export an ad group CSV from Reddit Ads Manager and open it in Excel
  • The export has 47 rows with mixed campaign names and no consistent formatting
  • You spend an hour building a pivot table to find the top performers
  • The pivot table groups by ad group name alphabetically instead of by CPC because you forgot to drag the right field.

The fast version is one prompt.

The Easy Way: One Prompt in SheetXAI

SheetXAI reads your workbook and pulls ad group data from the Reddit Ads API directly, so you never hand-build a pivot table to answer a basic targeting performance question.

Open the SheetXAI sidebar and type:

Get Reddit Ads performance broken down by ad group for the last 14 days. Write ad group name, campaign name, spend, impressions, clicks, and CPC into columns A through F of the AdGroups tab. Sort by CPC ascending so the most efficient segments appear first.

SheetXAI calls the Reddit Ads API at the ad group level and writes the flat table directly into the AdGroups tab. All ad groups, all campaigns, one table, sorted by efficiency.

What You Get

A flat ad group performance table in the AdGroups tab:

  • Column A — ad group name
  • Column B — parent campaign name
  • Columns C through F — spend, impressions, clicks, CPC
  • Sorted by CPC ascending — most efficient targeting at the top

You do not need a pivot table. You do not need a VLOOKUP to pull in campaign names. SheetXAI writes the flat table exactly as you asked.

Want to go further? Ask SheetXAI to flag ad groups with CPC over $4.00 for review or add an impressions share column by campaign. It handles both in the same prompt.

What If the Data Is Not Quite Ready

Ad group reports always have edge cases. SheetXAI handles them inline.

When ad group names use inconsistent conventions across campaigns

Your team named ad groups differently across campaigns. Some use subreddit notation, some use audience labels, some are just numbered.

Get Reddit Ads ad group performance for the last 14 days in the AdGroups tab. In column G, classify each ad group: if the name contains "r/" write "Community," otherwise write "Interest." Sort within each classification by spend descending.

When you need to flag underperformers for the budget review

You want a clear "cut list" for Monday's meeting.

Fetch Reddit Ads ad group performance for the last 30 days into the AdGroups tab. In column G, write "REVIEW" for any ad group where spend exceeds $150 and CPC is above $5.00. Write "LOW REACH" for any ad group where impressions are below 500. Sort by spend descending.

When only one campaign's ad groups need the detailed view

Leadership only cares about the enterprise campaign this quarter.

Get Reddit Ads ad group performance for campaign named "Enterprise Awareness — Q2" for the last 30 days. Write ad group name, spend, impressions, clicks, CPC, and conversion count into columns A through F of the Enterprise tab. Add a totals row. Sort by spend descending.

When you need ad group data with confirmed subreddit targeting for a targeting rebuild

You are rebuilding the targeting plan and need to see confirmed subreddits alongside performance.

Fetch all Reddit Ads ad groups for my account and their performance for the last 30 days. Write ad group name in column A of the Targeting tab, campaign name in column B, confirmed target communities in column C (comma-separated), spend in column D, CPC in column E, and CTR in column F. Sort by CPC ascending. This is for a targeting audit.

The pattern: instead of pulling a raw CSV and spending an afternoon building a pivot, you describe the exact table you need and SheetXAI builds it against the live API.

Try It

Get the 7-day free trial of SheetXAI and open any Excel workbook, then ask it to pull your Reddit Ads ad group metrics into a clean breakdown. The Reddit Ads integration is included in every SheetXAI plan. See also campaign-level performance reporting in Excel or the Reddit Ads in Excel overview.

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