The Scenario
You are a multi-location restaurant owner. You have 12 locations listed in a Google Sheet and the monthly reputation report is due to the ops team on the first Monday of the month.
Each location needs the latest 50 Google reviews — rating, text, and date — in one sheet.
It is the Thursday before.
The bad version:
- You log into Google Business for location 1 and scroll through reviews
- You copy each review into the sheet one at a time
- Forty-five reviews in, Google Business refreshes and loses your scroll position
- You start over, finish location 1, and realize you have eleven locations left
- You ask an assistant to do the other eleven and she formats the dates differently
- You receive twelve differently formatted sheets on Sunday night.
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your spreadsheet that reads your location list, calls DataForSEO's Google Business reviews endpoint for each location, and writes every review into a structured sheet.
Open the SheetXAI sidebar and type:
For each business name and location in my Locations sheet, create a DataForSEO Google Business reviews task and pull the 50 most recent reviews with rating, text, and date into the ReviewsData sheet.
SheetXAI submits a reviews task for each location, waits for completion, and writes all reviews into ReviewsData in a consistent format. Twelve locations, up to 600 rows, one sheet.
What You Get
A ReviewsData sheet with one row per review:
- Location — the source business name and address
- Rating — star rating 1 through 5
- Review Text — full review text
- Date — when the review was posted
- Reviewer Name — if available in the DataForSEO response
All 12 locations in one sheet, consistently formatted. Filter to 1-star reviews to find urgent issues, sort by date to see recent volume, or pivot by location to compare average ratings side by side.
What If the Data Is Not Quite Ready
Multi-location sheets have inconsistent data and evolving business names. SheetXAI handles the variations inline.
When business names in the sheet do not match the exact Google Business listing name
Your sheet has informal names like "Downtown Chicago" instead of the full registered name "Bravo Pizza - Downtown Chicago."
For each row in my Locations sheet, search DataForSEO to verify the exact Google Business listing name for that location and address. Write the verified name into column C. Then pull the 50 most recent reviews for each verified listing into the ReviewsData sheet.
When you want to flag locations with a recent surge in low ratings
You want to know if any location got hit with a wave of 1-star reviews in the past 30 days.
Pull the 50 most recent Google reviews for each location in my Locations sheet. Write all reviews into ReviewsData with columns for Location, Rating, Review Text, and Date. Then add a column called RecentAlert: mark "alert" for any location that received 3 or more 1-star reviews in the past 30 days.
When you need reviews in a language-filtered view
Some locations get reviews in Spanish and you want to separate those for a different response workflow.
Pull the 50 most recent Google reviews for each location in my Locations sheet. Write all reviews into ReviewsData. Add a column called Language and use the review text to classify each review as English, Spanish, or Other.
When you need the full review pull plus a monthly reputation summary in one prompt
The ops team report needs the data and an executive summary of where each location stands.
Pull the 50 most recent Google reviews for each of the 12 locations in my Locations sheet. Write all results into ReviewsData with columns for Location, Rating, Review Text, and Date. Then create a Summary sheet with one row per location showing average rating, total reviews in the past 30 days, and a one-sentence characterization of the most common theme in that location's recent reviews.
The pattern: the data pull and the written summary happen in one prompt, so the Monday report is ready without a second pass.
Try It
Get the 7-day free trial of SheetXAI and open any sheet with business locations, then ask it to pull Google Business reviews from DataForSEO. The DataForSEO integration is included in every SheetXAI plan. For related workflows, see how to pull Google Maps local SERP results or the DataForSEO in Google Sheets overview.