The Scenario
You are a competitive intelligence manager. A new competitor announced a product update last week and your sales team has been improvising responses on calls ever since. You need to audit your 30 active Gong keyword trackers — the ones that monitor what gets said about competitors, pricing, and objections on every call — to see what is covered and what is not.
The problem: you cannot easily see all 30 trackers in one place without clicking through each one in Gong's interface. Tracker name, keywords, workspace. Three fields. Thirty trackers. You need it in a Google Sheet so you can compare coverage gaps across trackers side by side.
The slow version:
- Log into Gong, open the tracker settings view
- Click into tracker 1, copy the name and keyword list, paste into Sheets
- Click into tracker 2, repeat
- Thirty trackers later you have a sheet that took ninety minutes to build and is probably missing a keyword somewhere
- The audit meeting is at 2 PM and you hate every cell.
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your spreadsheet that reads Gong's tracker API directly, so you do not have to click through the settings interface once per tracker.
Open the SheetXAI sidebar and type:
Fetch all keyword trackers from Gong and write their tracker name, keywords list, and workspace into columns A through C of this sheet.
SheetXAI pulls all 30 trackers, writes each one as a row, and drops the full keyword list for each tracker into column B. The audit sheet is ready in seconds.
What You Get
A clean audit table with one row per tracker:
- Column A — tracker name
- Column B — full keyword list for that tracker
- Column C — workspace
You can now scan all 30 trackers at once for keyword gaps, redundancy, or outdated terms. If your main competitor just rebranded and none of your trackers use the new name, that is visible immediately.
What If the Data Is Not Quite Ready
Tracker audits always surface messiness — duplicates, overlapping keywords, trackers nobody remembers setting up.
When you want to spot duplicate keywords across trackers
Two trackers might both be monitoring the same keyword without anyone realizing it.
Fetch all Gong keyword trackers and write tracker name, keywords, and workspace into columns A through C. Then scan column B across all rows and identify any keyword that appears in more than one tracker. Write a list of those duplicated keywords into column D for each row where they appear.
When you want to organize trackers by theme before the meeting
Thirty trackers in random order is hard to review. You want them grouped — competitor trackers together, pricing trackers together, objection trackers together.
Fetch all Gong keyword trackers. Write tracker name, keywords, and workspace into columns A through C. Then in column D, classify each tracker as "Competitor," "Pricing," "Objection," or "Other" based on the tracker name and keywords. Sort rows by column D.
When you want to flag trackers that have too few keywords
A tracker with only one or two keywords is probably not catching enough calls. You want to know which ones need expanding.
Fetch all Gong keyword trackers and write name, keywords, and workspace into columns A through C. In column D, count the number of keywords in each tracker's list. Highlight rows in column D where the count is less than 3 in orange.
When you want the full audit in one go — pull, classify, flag gaps, and summarize coverage
No pre-built sheet, just a blank tab and a competitive review to lead.
Fetch all Gong keyword trackers. Write tracker name, keywords, and workspace into columns A through C. In column D, classify each tracker as "Competitor," "Pricing," "Objection," or "Other." In column E, count the keywords per tracker and highlight rows with fewer than 3 in orange. Sort by column D. Write a three-sentence summary in cell A32 describing the overall coverage — how many competitor trackers exist, which theme has the fewest keywords, and which workspace has the most trackers.
The pattern: the pull, the classification, the gap flags, and the summary are one ask. You walk into the audit meeting with a finished view.
Try It
Get the 7-day free trial of SheetXAI and open a blank sheet, then ask it to export all your Gong keyword trackers. The Gong integration is included in every SheetXAI plan. For related workflows, see how to pull Gong call transcripts and scan for competitor mentions or the Gong in Google Sheets overview.