The Scenario
You are a media planner building the Q3 Reddit Ads targeting strategy for a consumer tech brand. Before you can map campaign objectives to targeting segments, you need to know what interest categories and third-party audience segments are actually available in Reddit Ads.
You need the full taxonomy in an Excel workbook so you and the client can work through it together in a shared file. The client kick-off is Wednesday. It is Monday.
The bad version:
- You search online for a list of Reddit Ads interest categories and find documentation that is a year old
- You try to navigate to the interest targeting section inside the Ads Manager campaign creation flow to read the available categories
- The UI is not designed for exporting, only for selecting
- You type categories into the workbook from the screen, page by page
- By end of Monday you have 80 categories and you are not confident you caught them all.
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI pulls the full Reddit Ads interest taxonomy from the API and writes it into the workbook, so you never manually transcribe targeting options from a UI.
Open the SheetXAI sidebar and type:
Fetch all available Reddit Ads interest targeting categories and write interest ID and display name into columns A and B of the Interests tab. Sort alphabetically by display name.
SheetXAI calls the Reddit Ads interest targeting endpoint and writes the full taxonomy into the Interests tab. Complete, sorted, shareable.
What You Get
A complete interest targeting reference table in the Interests tab:
- Column A — interest ID (usable directly in campaign targeting)
- Column B — display name (the human-readable category name)
- Alphabetically sorted — easy to scan and filter in Excel
The IDs in column A are directly usable. When you decide which categories to target, use the IDs in a follow-up prompt to apply them to ad groups. You do not look them up again.
What If the Data Is Not Quite Ready
Taxonomy pulls always need a follow-up before they are ready for planning. SheetXAI handles the extensions in the same prompt.
When you need both interest categories and third-party audiences in one workbook
The full targeting reference should cover everything available.
Fetch all Reddit Ads interest targeting categories and write interest ID and display name into columns A and B of the Interests tab. Then fetch all available third-party audience segments and write segment ID and display name into columns A and B of the Third Party tab. Sort both tabs alphabetically by display name.
When you need to filter the taxonomy to categories relevant to the client's vertical
You are building a plan for a consumer tech brand. You only want technology-adjacent categories.
Fetch all Reddit Ads interest categories. Filter to categories whose display name contains any of the following: Technology, Gaming, Science, Software, Hardware, Computing, Gadgets, Mobile. Write the filtered list into columns A and B of the Interests tab, sorted alphabetically.
When the client wants categories organized by parent group for a planning matrix
The client needs to see categories by parent group so they can evaluate coverage by vertical in the shared workbook.
Fetch all Reddit Ads interest categories. Write interest ID into column A of the Interests tab, display name into column B, and the parent category group into column C if available. Sort by column C (parent group) ascending, then by column B (display name) ascending. This is for building a targeting plan.
When you need the taxonomy alongside current campaign targeting to see the coverage gap
The planning review needs to compare what the brand has targeted historically to what is available.
Fetch all Reddit Ads interest categories and write interest ID and display name into columns A and B of the Taxonomy tab. Then fetch the targeting details for all active campaigns and write the interest IDs currently in use into column A of the In Use tab, with display names in column B. In column C of the Taxonomy tab, write "IN USE" next to any category that appears in the In Use tab, so the gap in coverage is immediately visible.
The pattern: the taxonomy is an API call. The gap analysis is a join. You describe both in one prompt and SheetXAI writes the full planning reference before the client kick-off.
Try It
Get the 7-day free trial of SheetXAI and open any Excel workbook, then ask it to pull the Reddit Ads interest targeting taxonomy for your next campaign planning session. The Reddit Ads integration is included in every SheetXAI plan. See also how to discover targetable communities from keywords in Excel or the Reddit Ads in Excel overview.